Apple Podcasts Moves Into Video: What This Actually Means for Podcasters

Apple Podcasts has officially moved into video podcasting, and it’s a bigger shift than a lot of podcasters realise. With support for HLS video, Apple will now allow creators to publish video podcasts on Apple Podcasts and give listeners the option to switch between audio and video in the same feed. In this episode, I break down what this update actually means for podcasters and whether it’s something you should be paying attention to right now. I cover how Apple Podcasts video works, what HLS streaming actually is in simple terms, and why this matters if you’re already publishing video podcasts on YouTube or Spotify. If you’ve been wondering whether Apple entering the video space changes your podcast distribution strategy, this video will help you understand where it fits and whether it’s worth adding to your workflow. I also talk about the practical side of video podcast production. That includes the extra costs that come with cameras, lighting, good audio, and creating a setup that actually looks good on screen. Not every podcast needs video, and not every creator should feel pressured to jump into video podcasting straight away. If your show works best as an audio-first podcast, that is still completely valid. I also get into the bigger questions around podcast monetisation, Apple Podcasts analytics, and whether uploading your show as a video podcast on Apple Podcasts could hurt your YouTube views or YouTube monetisation. If you’re a podcaster, content creator, or business owner trying to decide between audio vs video podcasting, this episode will help you think it through clearly. CHAPTER MARKERS 00:00 Apple Podcasts Adds Video 00:39 What Is HLS Video Streaming? 01:54 What This Means for Podcasters 02:54 Podcast Hosts Supporting Apple Video 04:13 Why Apple Video Podcasts Matter 06:42 Who Should Start Video Podcasting 08:36 Video Podcasting Pros and Cons 09:40 Will People Watch Video Podcasts on Apple? 11:52 Apple Podcast Ads and Analytics 14:13 Why YouTube Still Leads Video Podcasting 15:55 Big Questions About Apple Video Podcasts 17:18 My Podcast Platform Strategy 19:41 Final Thoughts on Apple Video Podcasts 20:26 Outro and Goodbye BAMBY MEDIA LINKS: Our Learn Descript Program (http://www.bambyacademy.com/learndescript) Monetising Your Podcast Course (https://www.bambyacademy.com/offers/8L4n4qQZ/checkout) YouTube Channel (https://www.youtube.com/@bambymedia) Our Services (https://www.bambymedia.com/services) GEAR WE USE HERE AT BAMBY MEDIA SE Dyncaster DCM8 (https://amzn.to/3SEWnkM) Elgato Wave Pro Arm (https://amzn.to/43DYUAG)  Rode PSA1+ (https://amzn.to/4oNn589) Shure MV7+ (https://amzn.to/3ScRe2g) Elgato Wave Mic Pro (https://puyp.captivate.fm/elgato-wave-pro) XLR Cables (https://amzn.to/3rkw0VO) Sony ZV E10 (https://amzn.to/3D0PP7h) Elgato Camlink (https://amzn.to/44e534X) Aputure Amaran 200d LED Video Light (https://amzn.to/3XGyGcx) Aputure Light Box Min (https://amzn.to/46yVxuG) Pre-Amp/Mixers we recommend Focusrite Clarett+ (https://amzn.to/3NIr0SD) Rode Streamer X (https://amzn.to/49EOamv) Rodecaster Pro II (https://amzn.to/3In1QH1) Rodecaster Pro Duo (https://amzn.to/3Io09J9)