About this episode
In this Marketing Over Coffee:
In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more!
Brought to you by our sponsors: UserTesting and Upfluence
Antigen testing for Events
MarketingProfs B2B and INBOUND - Spike Lee interview
9:14 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Vanity metrics rant
17:40 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
LinkedIn ads beating out Twitter 4:1
Marc Benioff tees off on Facebook
Is viral marketing dead?
UTM Processing Order
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!
Get episodes early, get the back catalog - get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
Get every episode summarized
Each time Marketing Over Coffee publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Marketing Over Coffee
Return of Tin Foil Hat!
Marketing Over Coffee
Dan Levi on The State of Out Of Home (And Airports!)
Marketing Over Coffee
Now with More Post Mythos Apocalypse!
Marketing Over Coffee
A Victory Lap with Greg Poirier!
Marketing Over Coffee