Ashley Faus on Human Centered Marketing

In this Marketing Over Coffee:
Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more!

Direct Link to File

She's the Head of Lifecycle Marketing, Portfolio at Atlassian

Product Led Growth vs Sales Led Growth

Ashley also the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI from Kogan Page

Switching from the funnel to the playground

11:13 - 13:09 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Keyword driven, vs. keyword aligned, vs. keyword informed

The problem with keyword driven SEO for thought leadership

How to add thought leadership to the marketing mix

Is social media still worth doing?

The Medici Effect by Frans Johannson

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters