Asurion: The Flywheel Era (‘01-‘07) with Kevin Taweel - [50X, Asurion S2 EP.2]

Today’s episode is the second in a series of three on Asurion, the world’s leading tech care company with more than 300 million customers. In an interview with Co-Founder and Chairman Kevin Taweel, we dive deep into Asurion’s divinely discontent culture, hyper-rational approach to talent management, growth over $1 billion in sales, and transformational acquisition of Lock/line.  Learn more and dive into our research at ⁠50xpodcast.com⁠   For the full show notes, transcript, and links to the best content to learn more, check out the episode page⁠ here.⁠ —- This episode is brought to you by⁠⁠ Ramp⁠⁠. Ramp’s mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠ Ramp.com/invest⁠⁠ to sign up for free and get a $250 welcome bonus. — This episode is brought to you by Oberle Risk Strategies. Oberle is a specialty insurance brokerage providing insurance services to search funds, independent sponsors, family offices, and private equity firms. Oberle supports its clients with a comprehensive insurance due diligence covering a wide range of items, including commercial insurance, Employee Benefits, key person life insurance, and reps and warranty coverage. Additionally, Oberle has a thriving personal lines practice, designed for entrepreneurs seeking a higher-level service and expertise when it comes to insuring one’s home, vehicles, and valuables. If you’re interested in connecting with the Oberle team:  https://oberle-risk.com/50x —- 50X is a property of Colossus, LLC. For more episodes of 50X, visit⁠ joincolossus.com/episodes⁠. Editing and post-production work for this episode was provided by The Podcast Consultant (⁠https://thepodcastconsultant.com⁠). Follow us on Twitter: @50Xpodcast | @joincolossus Show Notes (00:00:00) Welcome to 50X (00:01:19) Sponsorship: Ramp (00:02:36) Sponsorship: Oberle Risk Strategies 00:04:08) Asurion Rebranding (00:05:58) Building the Team (00:15:39) Building the Culture (00:23:04) Talent and Compensation (00:31:51) Giving Back: Compassion Forward Program (00:36:26) Customer Concentration (00:41:07) Crisis Management (00:42:56) Strategy by Experimentation (00:43:08) Acquiring Lock/line (00:51:44) Integrating Lock/line (00:54:12) Capital Allocation in the TA Period (00:59:11) 2007 Equity Recap