Athletic Brewing’s Big Sports Move | Hartford News

Athletic Brewing just leveled up with NFL QBs Drake Maye and Dak Prescott becoming equity holders—no longer just endorsers, but true believers in the brand’s future. This follows a long game of building credibility with athletes like J.J. Watt and big-name investors, all aimed at dominating the booming nonalcoholic beer scene. Their new “Athletic Fits” campaign flips expectations to spotlight their brew, while Prescott praises their U.S. manufacturing roots and bold business vision. Since launching in 2018, Athletic has surged past 50% of the U.S. nonalcoholic craft beer market—outpacing 100+ competitors—and shows no signs of slowing down.

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