Attention Economy & Changing Consumer Experiences in Media

Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers.

In this episode of The Brave Marketer Podcast, we also discuss:

• The attention economy and what brands should consider when spending ad dollars
• Innovative, interactive and participatory consumer and media experience
• Utilizing eye tracking for tracking consumer engagement
• Rebuilding trust and respecting consumer privacy

This week's guest:

Sarah joined Carat Australia in 2011 as a strategist, delivering impressive results on brands such as Disney, Nintendo, Adidas and Mattel, including the launches of movies: The Avengers, Frozen and Star Wars: The Force Awakens. Previously named a 'Formidable Femme' in Campaign Asia's Women to Watch 2015, she became the youngest member of the agency's senior management team, founding the Innovation department in Australia, where she focused on delivering technology and trends insights to agency teams and clients. 

 

Sarah now leads the Media Partnerships team across dentsu Media in the US, working with our biggest partners and identifying the newest innovators to maximize value for our clients and differentiate the dentsu offering. 

This week's Brave Pick of the Week is Womplay. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin