Australia’s Hangover Cure Winning $250,000: Sophie Hood

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.

From launching a Korean-inspired wellness brand out of her Bondi garage to winning $250K on Gordon Ramsay’s Food Stars last year, Sophie Hood is shaking up the hangover relief game - one pear at a time  🍐 

Her brand, @SeoulTonic, blends traditional East Asian ingredients with slick, modern branding, landing her in 80+ retailers (and counting). But Sophie isn’t stopping there… She's on a mission to take Seoul Tonic global, proving that wellness and play can go hand in hand.

In this episode, Sophie spills the (pear-infused) tea on how she built her brand from the ground up, why your personal brand is non-negotiable, and what it was like getting business lessons from Gordon Ramsay and Boost Juice’s Janine Allis. From marketing wins to scaling strategies that actually work, she’s got insights that every startup needs to hear - especially if you’re playing in the booming beauty, health, and wellness space.

Stocking in Dan Murphy’s, BWS, Amazon, Uber Eats, and beyond... A cross-cultural partnership with Korean legend Mr. Park, and a whole lot of helping Aussies drink responsibly while preventing the dreaded next-day regret.. Sophie is on a roll. Tune in as she shares her wild journey, her biggest lessons, and the marketing moves that made it all happen. Yeah, the pear! 🍐🍐🍐

Top 5 takeaways:

1. Personal branding is crucial

2. The art of storytelling

3. Bootstrapping & mentorship

4. Marketing that stands out

5. Cross-cultural partnerships 

Follow my journey:

Website: www.eatwithpurpose.net