Australian Active-Wear Icons! The Husband-And-Wife Powerhouse That Started A Multi-Million Dollar Activewear Brand In A Spare Bedroom: STAX

Does “winging it” really work for a multi-million dollar company? And what if you started the company with the love of your life?

Don Robertson and Matilda Murray, the husband-and-wife powerhouse behind STAX., prove you can. They’ve created Australia’s first inclusive fitness fashion brand, offering sizes from XXS to 4XL. Today, STAX. has over 150 employees relying on them — but according to Don and Matilda, they’re still “winging it.”

In this episode of Chew The Fat, Don and Matilda tell Frank how to penetrate a crowded market with the strongest community, the key difference between a brand and business, and why they used to hate retail but now have twelve stores.