Autoline This Week #2408: Cracking the Code on How to Sell EVs

Automakers have to sell electric cars. It’s the law. But so far EVs only account for 1.4 percent of all new car sales. So how can automakers grow the EV segment? Escalent is a research firm that’s identified six different groups of new car buyers and what motivates them to buy a new car. You might be surprised by its findings because “saving the environment” is not high on their list. Instead, automakers need to key in on other attributes, which is the topic of this show’s discussion.