Autoline This Week #2502 - Chevrolet’s Digital Tool Box Is Boosting Sales and Market Share

When the auto industry shut down last year due to the COVID-19 pandemic it lost a lot of production. Even now, car dealers are running on bare-bone levels of inventory. But Chevrolet is using new digital tools to let customers peer into its pipeline and discover the delivery date for the exact vehicle they want. It’s also engaging customers online with experts who can answer their questions, including technical ones about electric cars. Steve Hill, the head of Chevrolet, talks about how they’re using these digital tools to boost market share.