Avalanche Record Shop's Personalized Email Game

It's May 2nd.

Welcome to Edinburgh News Today, powered by AI, I'm Corey with the story.

A record shop called Avalanche is switching up their email game, ditching the usual new

release blasts for personalized lists on rare imports, and hard to find second-hand vinyl

that you just can't grab anymore.

They're spotlighting Hot Merge 2, like sets of four-pine glasses featuring Pink Floyd

or ACCD.

Those go for just 25 pounds in a box, way.

Better than 10 pounds each solo, and folks snap them up fast.

Customers are all over the window displays in their bigger new space, with two huge windows

pulling in impulse buys on everything from shot glasses, and jigsaws to band caps and

ghost goblets.

For the launch, they're throwing in prize draws for early signups, think Taylor Swift

Prince, Mitski Graphic Novels, Butcherbilly Curetees, or Oasis.

Match sets with key rings, plus dedicated alerts for Scottish music.

Gen Z's driving trends like Dream Pop and Shoegays these days, pushing shops to evolve

beyond old school lists and keep the vibe fresh for the next.

Wave of fans