B2B Marketing Strategies For Challenging Times - Samantha Stone -audio

This was an exclusive one-hour interview for our Premium Members, now released for all our viewers B2B Marketing Expert Samantha Stone talks about adapting to shifting buyer trends in the disrupted and digital-influenced post-pandemic environment. She covers, Transparency, eCommerce for business buyers, customer retention and much more.

Contact Samantha at https://unleashpossible.com

get her book (Amazon link)

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Timeline

• 01:40 Samantha’s Background
• 05:15 Coping with disruption
• 07:17 When to use Artificial Intelligence (AI)
• 08:50 Transparency
• 10:30 Shifting buyer trends
• 11:04 eCommerce for B2B customers
• 15:44 Incentive pricing for new customers
• 16:50 Customer retention
• 19:17 Adapt to survive
• 21:30 Future of B2B Sales Reps?
• 24:30 Community Marketing
• 28:40 Removing friction from the buying process
• 33:20 Multi-channel promotions
• 39:18 Understanding real goals
• 42:27 Misguided goals
• 44:20 Generational preferences
• 45:11 Get Samantha’s book
• 48:41 In tough times focus on profitability
• 56:20 Contact Samantha