Back to Basics: What Really Builds Membership
About this episode
Welcome back!! In this episode Elisa and Andrew sit down with guest Jane Zaretskie, CAE to unpack the essential strategies behind real, lasting membership growth. Forget the flashy trends, Jane takes us back to the foundations of recruitment and retention with practical insights from her award-winning work and recent transition to an AMC environment.
From simplifying the join process to prioritizing data integrity and real value for all (not just new) members, we explore what truly drives membership in today’s ever-evolving landscape.
➡️ Whether you lead engagement, manage membership, or support strategy, this conversation is a must-listen for anyone looking to strengthen their association’s core.
🎙️ Tune in now here or on your favorite podcast platform and read Jane’s article Back to Basics: How Associations Can Strengthen Membership in Uncertain Times.
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