Beef Back Home | Lincoln News

When the president suspended ground beef tariffs to lower prices, it backfired—American ranchers felt the sting as cheap imports flooded the market. Secretary of Agriculture Brooke Rollins argues this moment reveals a deeper crisis: our food system is too reliant on overseas production and dominated by four giant meatpackers who’ve done little to rebuild herds or support small farmers. She’s pushing for a bold reset, launching a “Ranchers First Initiative” in Nebraska with tools to keep female cattle, improve pastureland, and revive local processing. Rollins sees shuttered plants as opportunities to decentralize meat production and bring beef policy back to its roots—ensuring American protein stays American-made. More announcements are coming, including cross-state beef labeling plans with the president.

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