Behind the Curtain at Bridging the Gap with Krystal Joiner

Continuing the conversation at Bridging the Gap 2025 in Denver, Randy Crabtree sits down with Krystal Joiner from the conference's marketing team on Episode 269 of The Unique CPA for an honest look at what goes into making BTG what it is. Krystal talks through the months of behind-the-scenes planning that attendees never see, and why the relaxed, connected energy on the conference floor doesn't happen by accident. The tone, she explains, gets set long before anyone lands in Denver, through social media, sponsor relationships, and every touchpoint along the way. There's also a candid moment about what it feels like to finally arrive at an event you've spent half a year building. With BTG Charlotte on the horizon, Krystal is confident the best is still to come: "We just get better."

Get the full show notes and more resources at TheUniqueCPA.com