Behind the Scenes of Dealership Marketing with Tony Thorstad, Smart Motors Toyota

Tony Thorstad is the marketing guru at Smart Motors Toyota, and in this episode of What the Fixed Ops?!, he shares how he navigates the unique challenges of automotive marketing today.
We dive into:

* The complexity of marketing Toyota vehicles with shifting incentives
* How merchandising before inventory hits the lot can create challenges
* Smart Motors' digital strategy for both variable and fixed ops
* Increasing RO count through SEO, digital ads, and capacity planning
* Creative tools like overhead PA marketing, AI-assisted SEO, and more

Whether you’re in the front of the house or the service bay, Tony’s insights will get you thinking about your dealership differently.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

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