Behind the Scenes of This Mother Means Business Live (a Personal Update)

In this episode, Laura takes you behind the scenes of This Mother Means Business Live—from the early fears and decisions that almost stopped it from happening, to the growth, risk, and massive expansion that brought this year’s event to life. She shares the real story of what it takes to build something at this level, the personal work required to hold it, and the moments—both chaotic and magical—that defined the experience. This is an honest reflection on leadership, support, and what it really means to step into something bigger than you thought you could handle. 

In this episode you will hear:

01:00 – The post-event “what now” feeling

02:28 – Taking the leap in 2025 + first event experience

04:00 – Hiring support + bringing in an event team

04:49 – Financial realities + profitability lessons

05:30 – Understanding sponsorship + building a “sponsor entity”

06:30 – Early sponsorship conversations + community support

08:03 – Moving from safe planning to playing bigger

09:08 – The shift toward larger sponsorship + partnerships

10:45 – Learning to ask boldly + “shoot your shot” mindset

12:05 – Major sponsors + building the event ecosystem

13:30 – Creating an experience (not just an event)

16:00 – Gratitude for sponsors and partners

16:45 – Personal growth + emotional challenges leading up to the event

18:04 – Increasing support: therapy + trauma coaching

19:27 – Defining personal success for the event

19:30 – Laura’s unexpected personal goals for the day

20:30 – Handling failure + staying resilient throughout the process

22:36 – Behind-the-scenes logistics of event planning

23:20 – The chaos of setup day

24:34 – Meaningful moments with her team

25:30 – Getting styled for the event + confidence boost

26:30 – Last-minute challenges and problem-solving

29:11 – The emotional impact of bringing the vision to life

30:56 – VIP dinner experience + unexpected moments

32:30 – Late-night setup + exhaustion

33:30 – The night before the event + little sleep

34:30 – Morning-of chaos + relatable behind-the-scenes moments

Join This Mother Means Business : www.thismothermeansbusiness.com

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