Beyond Beauty: Shira Feuer on Building a Resonating Brand

In this episode of Life in Digital, host Niall Phelan sits down with Shira Feuer, Chief Marketing Officer at Beauty Pie, to unpack what it takes to build, scale, and sustain a direct-to-consumer brand that customers genuinely love.

Shira takes us through her impressive career journey, from shaping global brand strategy at Disney, Burberry, and Trinny London, to helping Beauty Pie redefine what a modern beauty brand can be. She shares how her experience with major global brands informs her approach to growing a challenger business, and how Beauty Pie’s unique membership model has resonated so strongly with consumers.

Together, Niall and Shira explore how to balance brand building with performance, where DTC marketing is headed next, and how customer feedback drives everything from product innovation to brand storytelling.

From navigating growth challenges to turning customer feedback into brand power, Shira shares invaluable lessons, perfect for marketers and founders alike, make sure to tune in!