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Beyond the First Sale: Why Lifetime Customer Value Changes How Advertising Should Be Judged
About this Episode
To understand why some advertising appears expensive but later proves worthwhile, we need to introduce one more idea — lifetime customer value. The post Beyond the First Sale: Why Lifetime Customer Value Changes How Advertising Should Be Judged first appeared on Mad Black Cat.
For more updates, visit Mark Nolan's Podcast!
For more updates, visit Mark Nolan's Podcast!
Hosts & Guests
No transcript available for this episode.
