Book Recommendations (Professor Billy Sung)

Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
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Book Recommendations
Book #1
Byron Sharp’s: How Brands Grow
Hardcover (Amazon) - https://amzn.to/48oQaxL
Kindle (Amazon) - https://amzn.to/3uK3oHL

Book #2
Stephen J. Dubner: Freakonomics
Hardcover (Amazon) - https://amzn.to/3uRvvVl 
Paperback (Amazon) - https://amzn.to/49opOxb 
Kindle (Amazon) - https://amzn.to/3wr9Eod
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Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article: 

Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

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