Booking Your Next Wedding Client on Instagram with Koko King

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Ready to rethink what makes a wedding photo unforgettable? This episode mixes artistry, honesty, and practical wisdom, as Scott hosts the instantly memorable Koko King - a wedding photographer with a penchant for both the standard and the weird.

Koko King is found where fine art and romance collide. From tattoo artist to in-demand wedding photographer, Koko discusses how she fills the gap in wedding photography by blending classic shots with creativity and whimsy. She opens up about building a brand on Instagram, pricing with confidence, outsourcing for growth, and why transparency with clients is non-negotiable.

Koko King spills her secrets on Instagram growth, balancing standard and creative shots, and shares how outsourcing changed her workflow. Plus, her take on setting prices and not letting Instagram fool clients about what a full wedding album looks like.

"You have no idea what will get you a client and what won't... So I'm a huge advocate on posting a lot. You have no idea the opportunities that can come."  - Koko King

Resources

• Koko's Instagram
• QuickBooks

Why You Should Listen:

• Discover how to blend creativity and market needs in your photography
• Get honest tips for building, and maintaining, an Instagram-based photography business
• Learn actionable strategies for outsourcing, pricing, and financial management
• Hear first-hand solutions for managing travel and bookings as a destination photographer
• Be inspired by Koko’s refreshing candor about the real-life struggles and wins in photography

If you’re a photographer looking for practical business tips, creative inspiration, and a few laughs, this episode is a must-listen. Stop scrolling and get ready to snap up some wisdom!

• (00:00) - 64
• (02:18) - The Journey into Wedding Photography
• (03:09) - Balancing Standard and Whimsical Photos
• (08:55) - Instagram as a Key Business Tool
• (17:08) - Outsourcing and Workflow Optimization
• (18:18) - Navigating Taxes and Business Management
• (22:48) - Reflections on Education and Learning
• (24:59) - Outsourcing and Hiring Professionals
• (25:37) - Tax Time Tips from an Accountant
• (26:15) - Travel Booking Challenges
• (29:32) - The Benefits of Using a Travel Agent
• (33:56) - Pricing Yourself in the Photography Business
• (37:55) - Building a Strong Photography Brand
• (43:10) - Connecting with Koko and Final Thoughts