Brand Building: Her Medase Cocktails journey is a masterclass example of entrepreneurship driven by vision, preparation, and authenticity.

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Now let's get this podcast started.

My guest is the visionary co-founder of Modasi Cocktails, a leading non-accom your experience

praying, redefining how we celebrate.

Under her leadership, Modasi is a merchant that's a trailblazer in the beverage industry,

crafted, elevated, alcohol-free cocktails, made with premium ingredients, including organic

juices that deliver the full cocktail experience without compromise.

Please welcome the Money Making Conversations Masterclass Monica Corniture.

How you doing, Monica?

Hi.

How are you?

Thank you for having me today.

First of all, I got to ask this out to jump.

Do you drink or are a person who samples alcoholic beverages or you just reject the whole concept?

I do not reject the whole concept.

From the standpoint, I let people do what they want to do, but I do not drink.

So I have not, you know, drinking alcohol for about past four years.

Now I don't, I'm going to say so.

I haven't drank drunk an alcoholic beverage since I was 23 and I was pledging and they

made a drink alcohol before we went over the burning sands, as they say.

And before that, I remember I was 17, I snuck into a nightclub.

And this guy knew I was under age and the only drink I knew, Monica was Jack Black.

Give me a Jack Black.

He gave me that drink and I was the strongest drink I ever had in my life and I never had

it.

Also, even wanted to consider alcohol after that.

So I know that alcohol is favored by a lot of people, but what excites me and why I wanted

to bring you on the show was the non-alcoholic beverage line you're creating.

Why did you feel there was a need for that Monica?

Absolutely.

So in this industry, there are lots of people doing non-alcoholic brands, but I wanted

mine to be different.

So my drinks taste like an authentic cocktail.

So when you taste my drink, like my old fashioned, it is going to smell taste just like an old

fashion.

If you drink a mystomule, it's going to taste and smell just like a mystomule.

I wanted to curate something that was very similar to the real alcoholic taste and the

reason being, I'll tell you why, I don't, I tell people, if you drink, you drink.

That's perfectly fine.

I used to drink tequila all day every day.

I was a killer girl.

I'm not lying to you.

So Margarita was my thing, was my favorite drink.

And during the time when I created this brand, it was at a time when my co-founder, Ingrid

Dyer, who was actually going in battle in breast cancer, and at the time she couldn't

drink, right?

But in sitting with each other and just kind of being friends, we were like, we remember

those times we used to have a drink, we used to, you know, drink a tequila, we used to

drink a Margarita.

There was nothing out in the market to kind of allow us to celebrate that same way.

So we wanted to curate something that really was authentic to the true flavor.

So Inga passed away in 2024 from breast cancer, but I am kind of continuing that journey.

Medasi, cocktail.

Medasi.

What did that name come from, Medasi?

It means thank you.

So our word for our friendship when we ended every call was thank you.

Thank you for being my friend.

Thank you for not judging.

Thank you for just sitting with me and not saying anything today as I kind of go through

the things that I'm going through in life.

You know, it was a, it was a hard time.

So our word was thank you.

So we were looking for a word that meant thank you.

And when we heard Medasi, it was just that word that just felt good to both of us and

we were like, that's the name of our brand.

We're going to build our brand around that name and really build our brand around thank

you, gratitude, you know, supporting each other, you know, through whatever journey that

you're, you know, going through.

You know, it's really important that reason I bring it up because people don't do need

to understand it.

Put some research in your name or your business or your product because my name of my company

is 3015 Media.

People always ask me, what does that mean?

Why did you name your company 3015 Media?

And if you have a motivational, very, very personal story, like you just have a great

story as to why you name your company, Medasi.

And it compels people to do more research and become more engaged with your brand.

Is that true or not?

Absolutely.

It's your name of your brand, the product that you deliver, the story that you tell,

you know, everything has to kind of build up, right?

To be able to tell that compelling story for, you know, anything that you're looking

to do in the industry, I'm in.

I knew that, you know, venture capital dollars was important, you know, for us to build

a brand, right?

And so I need to make sure that there was a compelling story that made people emotional

a compelling story to kind of grant people to understand the why behind my brand, right?

And that's exactly what I did.

Everything has a story behind it, the name of it, why we did it, the taste of the flavors,

why drinks are called, you know, a margarita is called Hello Sunshine because that was

our word.

It was Hello Sunshine, how you doing today, right?

So our brand has everything and a story behind everything that we do.

Okay, cool.

I said earlier, the rise of the zero proof and movement is out there.

And it's competitive.

You say that to the top of the conversation.

How does Monica know in his competitive about there knowing a lot more people have media

dollars you may not have?

How do you feel you're going to, you know, cut your piece of the pie and then grow that

pie that the piece that you carve out?

Mm-hmm.

So when it was the drink offering that I offered, right?

If you're looking at the market, there's a lot of non-alcoholic drinks where they use

carbonated water.

They splash them lime in it and they call it a social tonic, right?

Right.

When you go to a bar, you don't order that watermelon drink that has the carbonated

water.

You order a lemon drop.

You order a margarita.

You order an old fashioned.

And so that's how I'm different, right?

So I want to be different in the market.

I wanted that authentic taste.

I wanted both flavors.

We use both colors when I'm packaging, which is another big thing that I do.

When you go down the shelf and you see my brand, you can't miss it because we got the

bold oranges, the boat yellows, the boat reds.

It's just going to kind of just make you stop and say, what is that?

And then again, you're going to look at the name, right?

Madassie, what does that mean?

So everything that you do has to tell a story.

So that's how I'm different.

So everything I wanted to do was being different in the market.

I didn't want to be the whole carbonated because it was cheaper to make, right?

It's cheaper to make carbonated water and throw a splash of some flavors in it.

My drink has organic sills on every one of the cans, meaning I use organic juices.

I don't use flavors.

So I have barrels and barrels of lime juice, pineapple juice, cherry juice.

So you're going to get all the good stuff out of my drink also, right?

And consumers are looking for those drinks that are healthy for you also, right?

So I did not skimp on the flavors, the taste, the profiles across the board.

The other thing is, let's be honest.

In this space, there's not too many black and brown individuals,

like competing at this level.

And I wanted to be that one person that competes at this level, right?

Which kind of let me into finding a venture capital company that would support us.

So let's talk right there because you said that in the next level.

You said that couple of finding a venture capital, it's because I hear VCs for short,

that's what they call them.

What type of presentation or what type of model,

a financial model that you have to put in front of this VC to let them say,

we can win with this.

Oh, I'm going to invest in you.

You know what?

Sometimes I tell people all the time.

And because this show is all about kind of given information out to people that they can use.

Sometimes it's not about the financial piece that you put in front of them.

Sometimes it's about the story and the founder.

Those are the two things I led with.

My story was a strong story as to why I built this brand.

As a founder, my background is in murders and acquisitions, so all operations.

And then my co-founder, her background was, she was a lawyer, right?

She was an entertainment lawyer.

So putting strong founders together with a great story was the one thing that I led with to find my VC, right?

So it's not always about all I got to do $10 million in sales before you get money, right?

Sometimes you need to know how to talk to talk and walk the walk as my mom and dad would say.

And that's exactly what I led with.

I led with my story and my background and I feel sad.

Monica, you can talk.

I love that.

You are a communicator.

Okay.

Where did you get that from, mom and dad?

I got it from mom.

I didn't get it from mom.

My mom was a communicator.

She was a hustler in her own right, right?

So...

Well, you know, I love the word hustler because back in the day when you said hustler,

you know, it was like today a hustler is a person who lives in a multiple streams of income world.

That's a hustler nowadays because they've just renamed it.

If you got multiple streams of income, you hustler, you hustler.

And then, and also if you have four or five jobs, they say you part time Jamaican.

So then I'll kind of slank for people out there who basically today, that's what you are told to do.

Not to sit on one paycheck, not to sit on one opportunity.

So, is this what you're doing full-time Monica?

This is what I do full-time.

So this is all I do.

Madassi is my number one thing and it's the last thing I do when I go to sleep.

You know, I always say, you know, with any company, you have to invest the time, right?

And I know sometimes you've got to work and you've got to balance out trying to be a, you know, a founder or entrepreneur.

I just say find that balance, right?

So that you can get to a point where you are able to do it full-time so they can put all your energy into it.

So this is what I'm doing full-time.

I'm talking to the, the visionary co-founder of Madassi cocktails, a leading non-alcoholic spirit brand.

We define in how we celebrate on her leadership.

Madassi is emerging as a trailblazer in the beverage industry,

crafting elevated alcohol-free cocktails.

And like you said, we're not just splashing carbonated water in Madassi.

We got some premium brands in there.

So that was important for you to separate yourself from your competition, correct?

Absolutely.

I mean, and on the shelves is going to separate me also, right?

When people look me up on Instagram or Amazon,

they're going to see that I have taken the time to, you know, put premium ingredients into these drinks, you know.

And the authentic taste also is the number one thing that people buy us for, right?

When people buy us on Amazon right now, we're on Amazon and we're doing extremely well.

It was on Amazon since June of 2025.

I want to say that we were probably 2000 or so number one drink when Amazon,

then we're in the teens, right?

We're 14 in some areas with some drinks.

We're 12 in other areas and other drinks, so we're moving fast.

And I get, well, I get people who rate me a one.

And when they rate me a one, guess what they say?

Oh my God, this tastes too much like alcohol.

I can't do it.

I love that, right?

So I just kind of reverse that because that's exactly what I am.

You don't want the authentic taste.

Don't buy me, right?

If you want the authentic taste, you say a one is good for you, because then for me,

you're five, you're chasing that one, because I taste just like alcohol.

If you give me a one, thank you, because I'm representing what you're selling,

what you're taking to the table, you know, it tastes like a turkey,

looking like a turkey for today to turkey, because it's your brand.

And turkey flavor, as they say back in the day.

But let's talk about you a little bit here and put together this brand scaling,

because like you said, you was in the 2000s in the summer of 2025.

Now, sometimes you're in the high teens, when I say the, I shouldn't say low teens,

because we saw my 12 and 14,

uh, uh, uh, uh, in certain brands that you have,

how do you handle the scaling?

Because I'm going to tell you some as a black person that always scares us.

All we ready to scale.

I tell people any founder, any entrepreneur, we know it's a hustle when you first start.

You're, you're everything, right?

You're doing marketing.

You're doing this.

You're doing that, right?

But sometimes you got a pause and then you got to operationalize yourself.

That's where you're going to get the win, right?

You need to know how many, how many units am I bringing in?

How much is that unit caused?

You got to kind of really understand like,

why am I doing this event?

Why am I acting this activating at this event?

What's my ROI?

You got to start thinking about all of those things and really operationalize yourself, right?

That's the only way you're going to get the scale.

So if I am ordering 10,000 products,

I know how much it costs per can, right?

If I sell it, I know exactly what I need to sell it for.

Some of the times we, you know, we order more product,

but we don't adjust our prices, right?

We don't get that scale that we're looking for.

So all of those things you've got to begin to do.

The hustle's great, but take the time to operationalize your business and everything,

and marketing, you know, and the strategy area,

and the operations area, and communications, NPR,

and all areas that touch your business,

there needs to be some type of strategic in the way you operate.

Please don't go anywhere.

We'll be right back with more money making conversations, masterclass.

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Welcome back to Money Making Conversations

with me, Rishan McDonald.

She's the one and only, Monica Corneture.

She's from Philly, by way of Atlanta.

Now she's in LA doing her thing.

And her thing is Medisa.

Medisa, as a cocktail, there's none alcoholic.

It's a spirit brand, just redefining how we celebrate.

I always look at the products like this and I go,

it's an idea.

How did the idea move forward?

I've had people come on my show, say,

they thought it I did and they're kitchen.

And now it's on its own store shelves.

A lot of things happen in the kitchen.

And a lot of people take that

and then translate into successful business plans.

Let's talk about when this idea came to you, Monica,

and then who you had to convince

and then you had to bring on board, did you bring in a food

scientist into your game to get it rolling?

Talk to us.

Yeah, that's a great question.

So let's talk about a little earlier.

I started the business with a really good friend of mine.

We were friends for 30 years.

We went to college together, we pledged together.

And as she was badly breast cancer,

we were just looking for authentic ways to celebrate.

And those celebrations came with, let's take a walk.

We had water, let's meet at the grocery store

and get a drink.

Everything was over a drink, right?

And even when you're hanging out with your friends,

you're celebrating with something in your hand.

And we was looking to feel something in the market,

something that we were looking for.

We were looking for a non-acoholic authentic cocktail.

And there was a lot on the market,

but it did not meet what we wanted to meet, right?

So we said, well, let's look at this

and let's think about creating our own brand.

We were both entrepreneurs doing the work

that we were doing before.

And you're right, it didn't start out in my kitchen.

I could have started mixing some stuff in a kitchen,

but for me, research was super important for me

to start any business, right?

Having a business plan is important to start any business.

So we did that first, right?

We said, well, let's see the feasibility of this, right?

So we did a whole feasibility study

to see if we were even able to do this, you know,

can it happen?

And instead of working on that kitchen,

mixing some stuff up,

we knew that we had to find a food scientist.

So we found a black female food scientist, right in LA,

who helped us around the table create the flavors

that we were looking for.

We went through multiple different ingredients,

houses, labor houses to find exactly what we were looking for.

So it took time to do the research.

We didn't just jump out there, right?

We spent at least six months trying to strategize, plan,

figure out, you know, is this a good,

you know, plan to invest money in?

And we used our own dollars up front, right?

And we knew how much the maximum number we could use

at about $1 to get to where we wanted to dig, right?

We didn't want to start this process and realize,

oh my God, we don't have the money to do this.

Oh my God, we need more money about all money to do it.

We said, this is the limit.

This is how we're going to do it.

And we strategized and we made sure

we executed it that way.

So that food scientist, she was phenomenal.

She helped us create the flavors that we have today.

But we knew that to grow in this business,

you need more capital.

This is not like a lip gloss.

That's like 30 cents, right?

This is not, this is a heavy product.

This is a can of drain.

And it costs money to produce that can of drain.

Inga passed away before we could get to that point,

but we signed a VC at that time.

But it was all about planning and strategizing.

And even today, when I'm doing things,

I go back to my original plan

and say, wasn't on the roadmap to do this.

And if I'm changing the roadmap,

I need to go back and change my plan

and think through it from when we get into it.

Now, if we talk about stigma all the time,

stigma is usually pop up when you're doing something

that people say, I like it, but they don't taste right.

Or they don't taste like real alcohol.

So why should I waste my time drinking fake stuff?

So what stigma do exist in the non-alcoholic beverage

world, like you kind of said a little bit

when you said people just dropping, you know,

buzz water, fuzzy water.

And then put a little flavor of lemon,

a flavor of orange, a flavor of strawberry,

and say, Ta-da!

Oh, that's the stigma you're talking about.

What are there so we can,

my audience can be more informed than Egypt.

Yeah, I think there's, I think there's two stigmas out there

for me, right, in my space.

So there's the one stigma of the people who drink alcohol

and they say, well, this is not really alcohol.

I guess not for me.

And I say, that's perfectly fine.

But when you're drinking alcohol every day, all day,

and you just need a break,

but you still want that taste of flavor,

then call me up, right?

Then there's the opposite one.

Oh, the drink doesn't, you know, it's not for me.

I mean, I'm a non-alcoholic person,

but it's just not for me and I tell those folks,

that's perfectly fine because I tell people,

minds have an authentic taste, right?

But my market, I know exactly who they are.

I know they're looking for my drink.

They're looking for an authentic cocktail without the hangover.

I know they're looking for an authentic cocktail

that's healthier for them.

So they're not drinking all day every day.

I would say the one market that is popping up for me,

they're black males who are looking for replacement drinks

for when they don't want to drink all the alcohol every day.

They're buying the old fashioned,

and it tastes like a old fashioned,

and they want to compliment,

and they want to do the alcohol,

and they want to take through a modesty,

they want to do the alcohol, they want to do a modesty,

and that's perfectly fine for me.

And I always say, don't beat everything to everybody, right?

Find your market and stick with your market, right?

And that's what I, and even the people who love alcohol,

they buy it to be a mixer.

My drink is the mixer to start from,

and then they can add alcohol,

and that's perfectly fine with me.

As long as they put modesty,

I don't care what you do with it.

Because what thing?

Modesty is not gonna get you drunk, okay?

That's for sure.

But I'm not everything to everybody,

and I don't want to be everything to everybody.

Right?

I love that.

I love it.

And the market that I'm in.

Because I hear that from a lot of people,

I look, there's my whole thing that I hear a lot of people.

They want a diverse day of market share,

but sometimes it's cold,

they want more white people buying their product.

And so the finding that, find your niche,

find out who buys your product,

for you start trying to get somebody else to buy your product

when you don't even have a base buying your product.

That's what you just said.

Find your niche, grow your niche, then you can expand.

But if you're not expanding,

if you're still expanding on a theory,

then your whole brand is going to collapse,

because you never establish an audience that wants your brand,

that will rock them in your brand,

that will follow your brand or promote your brand.

Like she said, out of the blue,

she didn't know men were going to be attracted,

black men, especially.

So where's what?

That's a niche, she can now attack.

She can now grow.

She can now build relationships off of,

because that's an audience that's speaking very loud.

And that's very important,

because you seem to be very, very savvy, Monica,

when it comes to marketing.

And if you go on my socials,

you'll start to see,

I'm starting to do content with this young man

and his grandfather, right?

And they're telling stories about Drake and Radazzi, right?

Because that's, I know that's my niche, right?

So you'll see that I do a lot of storytelling

on my Instagram and social media sites for my market, right?

Like I said, for my market,

you'll see lots of images and imagery

for my market out there.

Let's talk about that,

because of the fact that marketing is so important.

And when you make a presentation,

and you're asking people for money, a VC,

you have to have a plan.

How are you gonna get to,

how are you gonna distribute your products?

Now right now, you say Amazon,

would you say Amazon as your leading distributor

of your brand?

Amazon is my leading distributor.

So we started in this market

and tell people think about your strategy.

People think, oh my God,

it made us, and what retail stores are you in?

And I say none right now.

You know why?

Because it costs too much money

to be in those retail stores, right?

So direct a consumer with my first place

that I wanted to be.

I wanted to really focus on Amazon, my website,

TikTok shop, all those places are kind of like online stores

and that is exactly with our attacks, right?

I attack those markets and I go strong in, right?

Amazon is my number one.

We ship product out to Amazon pretty much

probably every other week.

We're shipping pallets of product out to Amazon

for Amazon buyers to find us.

I love that we're pallets.

Then I exactly get a website,

and then we do TikTok shop, right?

And that's what I wanted to do.

We did that for about six or seven months

and now just recently am I ready for retail stores, right?

Let's talk about that because of Monica,

because of the fact that your brand is growing.

Now, how did you convince or what is the procedure

to get Amazon to consider your product

and then also to consider you can meet the demands?

Because this is Amazon worldwide, you know?

Somebody can tap you and say, I want four pallets.

Let's tell them one pallet or just a case.

What does Amazon do?

What is the vetting process that Amazon does

for a business like yours?

Well, I was going to say, for any business,

Amazon is a great opportunity for anyone.

Amazon is really easy to be able to apply to get on the one thing

you got to do is you got to make sure

that you meet all their requirements.

Your images have to be a certain way.

You got to use all the right word choices.

You can't use words that will kind of get you

out of the algorithm.

So Amazon is a really good marketplace, right?

But again, you do have to follow their strict rules

around image, image sizes, you know,

what you can say, what you can't say.

So you've got to follow all of those things completely.

But the one thing people do is they get on Amazon

and they don't do anything.

Right.

Amazon also has tools where you can market, right?

You can purchase key words so that people can find you, right?

You can put videos up on Amazon.

I would say leverage those opportunities on Amazon.

That's how exactly how we went

from where we were for six or seven months ago

to where we are today, right?

So people are now finding us.

People are now searching.

Madassi, for instance, my word Madassi cocktails

because we're moving up, I have other brands

who are my competitors buying my words

so that when you type in Madassi, who knows Madassi,

I mean, that's just a generic word.

You type in Madassi cocktails.

You get all these other brands and you're like,

how are they even associated with Madassi cocktails, right?

So it's not like a general, like you're not typing in,

like mocked tales or anything,

you're specifically typing in Madassi cocktails.

But that's the great thing because they buy my words,

I buy their words.

So I am pulling customers from my competitors, right?

Because I push authentic taste.

Awesome.

Well, my name is Monica Cogniture.

I drink Madassi is a non-alcoholic beverage.

There's one to say, man,

with Amazon, there's been a 2000.

That's 12 and 14 on certain flavors.

So up and up and up and up in a way

is what I can say about your brand.

And closing, tell us how to reach in a U

if they want to go online.

But also, if they want to buy from your website,

but also other outlets that are selling your Madassi brand.

So we sell on Amazon.

Just go type in Madassi cocktails, you'll find them.

Spell that form, spell that form, Madassi.

M-E-D-A-S-E.

And then you'll find all six of our flavors on Amazon.

You can also go to our website, which is Madassi cocktails.

That's M-E-D-A-S-E.

C-O-C-K-T-A-I-L-S.

Make sure you put the S on there.

You'll see our beautiful website

where you can also purchase all of our products here.

And then if you're on TikTok,

just check us out at Madassi cocktails.

And we sell on TikTok, shop,

we're on Instagram, and Facebook.

If you want to reach me, just kind of DM me on Instagram.

And I usually will be the one replying to you.

You can also reach out to support at Madassi cocktails.com also.

My friend, thank you for coming on this show.

You have, you are the true visionary and speaker

and spokesperson for this brand.

And don't stop because you are something special.

Thank you for coming on Monday Making Conversations

and Masterclass.

Thank you so much.

I appreciate you having me.

Thank you for listening to this episode.

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