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Brand Building: “She offers executive women a retreat where they can experience luxury and end with a business plan.
About this Episode
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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ingrid Jacobs.
A veteran enterprise leader, former HR executive, and Chief Growth Officer for The Revenue Retreat, a luxury boutique retreat for executive women who want to build profitable businesses without burnout. She and Rushion discuss her corporate background, her unique approach to customer integration, the challenges women face in entrepreneurship, pricing psychology, common business mistakes, age-related limiting beliefs, and the transformational design of her retreat program.
🎯 Purpose of the Interview
The purpose of Ingrid’s appearance was to:
1. Share her expertise in helping high‑achieving women build sustainable, profitable businesses
Ingrid works with corporate leaders, entrepreneurs, and women ready to transition from corporate careers into entrepreneurship.
2. Highlight The Revenue Retreat
She explains how the retreat helps women clarify their offer, price correctly, identify customers, and prepare mentally and emotionally for entrepreneurship.
3. Educate listeners on business fundamentals
Rushion brings her on to break down pricing, customer targeting, confidence, and transitioning from corporate “9–5” to entrepreneurship.
4. Address issues unique to women, executives, and people of color
Especially around pricing themselves correctly, recovering from burnout, and building confidence in their value.
💡 Key Takeaways
1. Corporate experience can translate powerfully into entrepreneurship
Ingrid spent two decades at companies like Raytheon, Whirlpool, and JLL, working in HR, human capital, and DEI.
She emphasizes she wasn’t a traditional HR leader—she focused on customer integration, business growth, and improving client outcomes.
2. High‑achieving women aren’t only executives
They can be community leaders, nonprofit leaders, or entrepreneurs who excel in their areas but may not have formal corporate titles.
3. Entrepreneurship requires more work—especially early on
New entrepreneurs often don’t realize they must handle every aspect of the business themselves: operations, marketing, sales, pricing, and delivery.
4. Pricing is one of the biggest challenges for women and people of color
Key problems:
- Undervaluing their expertise
- Fear of charging what they’re worth
- Worrying clients won’t pay higher rates
- Getting mentally stuck in low pricing
Ingrid says women often dramatically underprice themselves and need help adjusting their mindset.
5. Knowing your customer matters more than trying to sell to everyone
Selling to “anybody” makes entrepreneurs sound desperate; true growth comes from targeting the right buyer and offering a solution they value.
6. Avoid common first‑year business mistakes
These include:
- Poor pricing
- Not knowing your ideal customer
- Doing everything for everyone
- Expanding into too many offerings too fast
- Operating out of desperation rather than strategy
7. Age is an asset—not a liability
Older entrepreneurs bring wisdom, experience, critical thinking, and problem‑solving ability.
She argues people use age as a cover for deeper fears about failure and judgment.
8. The Revenue Retreat combines luxury, education, and wellness
The retreat model includes:
- A luxury residential environment
- Chef‑prepared meals
- 12‑woman cohorts
- Business planning rigor
- Pricing clarity
- Customer identification
- Mental and emotional readiness
- Wellness activities
- 8‑weeks of virtual follow‑up coaching
It’s intentionally structured as not a workshop but a holistic transformation experience. [
9. She priced her retreat through competitive research + self‑awareness
She studied other programs, benchmarked pricing, calculated expenses, and aligned it with her unique “sweet spot”—monetization skill + passion for helping women + love of hosting experiences.
🗣 Notable Quotes (with citations) On her corporate background
“Bring me on board if you're looking for figuring out how do we get better customer integration… so that we can zero in on more sales.”
On defining high‑achieving women
“There are movers and shakers who don’t necessarily have a corporate pedigree, but they are still getting things done.”
On underpricing
“Many times women… fall in this trap where they're scared to put out the real amount.” [
On realizing she was undercharging
“I wasn't even charging half of what she was saying… that epiphany changed the game for me.”
On first‑year mistakes
“Desperation is palpable… and that is a turnoff.” [
On age
“Age to me is an asset… you’ve got cognitive rigor.”
On burnout
“A lot of people who are interested in this work are already burned out and don’t even recognize their own signs.”
On what the retreat delivers
“We help everyone come up with their pricing, what is their product… and wrap up where people have a plan forward.” [
Her core sales pitch
“I offer executive women a retreat where they can experience luxury and end with a business plan they can use Monday morning to drive revenue.”
#SHMS #STRAW #BEST
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Hosts & Guests
No transcript available for this episode.
