Brand Building: The conversation covers beauty standards, entrepreneurship, their journey from a one-page blog to media entrepreneurs.

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Latrisha McIntosh and LaTasha Taylor.

Founders of BSM Media Group and the award‑winning BSM Magazine. The conversation covers beauty standards, entrepreneurship, their journey from a one-page blog during the recession to becoming media entrepreneurs, the highs and lows of their career, their spiritual grounding, their historic interview with Oprah Winfrey, and their mission to create dignified, uplifting media.

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Purpose of the Interview

The interview serves to:

⭐ Highlight the twins’ entrepreneurial journey

How they built BSM Magazine and BSM Media Group from scratch during the 2008 recession.

⭐ Discuss their philosophy on beauty, representation, and purpose

They emphasize inner beauty, authenticity, and rejecting societal pressure—values that shape their platform and interviews.

⭐ Inspire entrepreneurs

Through transparency about lows (being undervalued) and highs (interviewing Oprah), they demonstrate resilience, faith, and consistency.

⭐ Showcase their impact

Including discovering rising talent early (e.g., Tabitha Brown), providing media opportunities, and evolving into producers, writers, and content creators.

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Key Takeaways 1. The Origin of BSM Magazine

• Started as a one‑page business blog during the 2008 recession to serve rising entrepreneurs.
• They credit the magazine’s creation as “something that God gave us.” 
• Their natural creativity as twins carried over from childhood.

2. Inner Beauty and Authenticity

• They define beauty as inner strength, confidence, and embracing the way God created you.
• Social media culture magnifies appearance, but they insist “outer beauty must align with inner beauty.” 

3. Sustaining Success

• Their differentiation comes from focusing on:
  • Quality content
  • Spotlighting overlooked talent
  • Doing things mainstream outlets often ignore
• They interviewed Tabitha Brown before she became widely known and gave actress Essence Atkins her first magazine cover. 

4. Challenges and Low Points

• Being undervalued and overlooked in the media industry.
• Being judged by numbers or pushed to the back of the line.
• Yet, they emphasize:
  “That ‘no’ comes back around … bigger and better.” 

5. High Points

• Their divine‑timed interview with Oprah in April 2018:
  • They put Oprah on a vision board in January.
  • LaTasha tweeted her daily for six months.
  • Oprah unexpectedly turned around on the red carpet and approached them for an interview.
    This became a milestone moment in their career.

6. Operating a Media Company as Twins

• They learned to respect each other’s strengths:
  • LaTasha: writing, articles, layouts
  • Latrisha: creative direction and balance
• Their partnership is spiritually rooted and purpose-driven.

7. Expanding Beyond a Magazine

• The magazine now lives under BSM Media Group, which produces:
  • Celebrity content
  • Corporate and government media
  • The Twins a Media Show
• They evolved into scriptwriters, producers, and consultants.

8. Longevity Comes From Quality

• They prioritize:
  • Clean, dignified media
  • Positive storytelling
  • Production standards
• They tell entrepreneurs not to focus on numbers—focus on quality, and longevity will follow. 

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Notable Quotes On Beauty

• “Inner beauty has such a powerful way of allowing us to be our true selves.”
• “Embrace your eyes, your nose, your hips—all the way God made you.”
• “Imagine if everybody operated in their own lane. That signifies beauty at its highest level.” 

On Entrepreneurship

• “We realized we were in the business of seeing people—because we were the underdogs.”
• “Don’t worry about your numbers. Quality will always stand.”
• “Sometimes your visions are crazy, and they don’t make sense to people—but believe anyway.” 

On Overcoming Doubt

• “A low point is being undervalued—but God has a sense of humor. That ‘no’ comes back around.”
• “We’ve heard it all. You need layers of skin to accept when someone thinks you're not good enough.” 

On Their Oprah Moment

• “She turned around, walked past everyone, and came straight to us.”
• “Nobody but God—and a little effort from Tasha!” 

On Partnership

• “God made us twins for a reason. I couldn’t do this journey without her.”
• “Working in business taught me more about my sister than growing up together ever did.” 

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#SHMS #STRAW #BEST

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