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Brand Building: Working part-time they grossed $1.5 million in three years… from gourmet popcorn. They knew we had something
About this Episode
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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond and Greg Bowman.
Co‑owners of Popcorn Remix, a Georgia‑based gourmet popcorn brand known for more than 60 innovative flavors ranging from King Crab Legs to Charlene’s Banana Pudding to chocolate‑covered strawberry.
Together they share their partnership story, the origin of Popcorn Remix, the explosive growth of their brand, how they built a powerhouse fundraising platform (WePowerFundraisers.com), their expansion into major sports and entertainment venues, and the unique combination of hustle, creativity, faith, and community service that drives their success.
🎯 Purpose of the Interview
The interview was designed to:
1. Highlight the Popcorn Remix brand and its explosive growth
From a storefront in Conyers, GA, to Mercedes‑Benz Stadium, Truist Park, the Georgia World Congress Center, the Atlanta Dream, and major convention centers.
2. Showcase their entrepreneurship journey as Black founders
They share how they partnered, overcame limitations, created their own lane, and scaled a product category long dominated by major national brands.
3. Promote their fundraising platform (WePowerFundraisers.com)
A system that gives organizations up to 50% of gross sales, ships popcorn directly to supporters, and supports churches, schools, nonprofits, cheer teams, and more.
4. Inspire entrepreneurs
Greg and Ryan share candid advice on partnership, sacrifice, differentiating your product, and believing in your gifts.
💡 Key Takeaways
1. A Powerful Partnership Built on Hustle, Trust & Alignment
Greg and Ryan met years ago through a men’s empowerment group and eventually partnered after Greg conceived the popcorn concept.
Ryan didn’t have the money but had “all the hustle in the world”—and that’s the partnership foundation.
They call themselves the Visionary & Executioner, committing to outwork anyone and always show up for each other.
2. Popcorn Remix Was Created to “Remix” What Popcorn Could Be
The brand name came from their church’s theme, “Year of the Remix.”
They wanted flavors never seen before: butter pecan, crab legs, chocolate‑covered strawberry, cookies and cream, lemon pound cake, jerk chicken, etc. [
Only three people in the world know the signature butter pecan formula.
3. Their Innovation Extends Beyond Flavors — Even the Kernels Are Different
They use “mushroom” kernels (round, fluffy) instead of standard “butterfly” kernels to prevent breakage, reduce seed fragments, and support orthodontic patients. [
Their popcorn is fluffier, smoother, and more versatile for gourmet coating.
4. The Storefront Is an In‑Person Experience
The Conyers, GA store provides:
- Free sampling of all 60+ flavors
- Music based on the time of day
- Engaging, fun staff
- Fresh gourmet popcorn made on-site
The storefront is intentionally designed to be a “vibe.”
5. Live Activations Are Their Secret Weapon
Their background in music and entertainment helps them:
- Work crowds
- Convert curious customers into buyers
- Perform high‑energy demos
- Showcase “activation flavors” like Lemon Pound Cake, which comes with instructions
These activations drew attention at Falcons games, arenas, conventions, and more.
6. Popcorn Remix Is in Major Venues Across Georgia
They have partnerships with:
- Mercedes‑Benz Stadium (all levels)
- Truist Park / Atlanta Braves
- State Farm Arena
- Atlanta Dream
- Georgia World Congress Center
- Georgia International Convention Center
They’re a favorite for cheer, volleyball, and large-scale events.
7. Their Brand Went Viral — Celebrities and even the White House Took Notice
Celebrity/luminary support includes:
- Whoopi Goldberg
- Daymond John
- Sherri Shepherd
- Anthony Hamilton
- Cathy Hughes (Radio One/TV One founder)
- The White House (Hip-Hop 50th celebration invitation)
Their popcorn has literally made it to the White House.
8. Their Fundraising Platform Is a Game-Changer
WePowerFundraisers.com gives:
- Up to 50% of gross sales to organizations
- Automated direct‑to-door delivery
- No upfront costs
- 10‑day fundraiser windows
- Ten curated flavors for easy purchase
They’re now targeting national Greek organizations (“Divine Nine”) to scale. [
9. Massive Growth: $1.5 Million in 3 Years
They realized they “had something” when they hit $1.5 million in revenue, without debt, and only two founders running things.
They even had to turn down a $4M deal because they didn’t yet have the production capacity—prompting them to invest heavily in a new warehouse.
10. They Reinvented Their Ops with Subscriptions & TikTok Shops
They recently added:
- A monthly popcorn subscription
- A TikTok Shop that allows creators to sell Popcorn Remix and earn revenue
These innovations help them scale nationally.
🗣 Notable Quotes (with citations) On their partnership
“He said, ‘I ain’t got a whole bunch of money… but I got all the hustle in the world.’”
On their role to each other
“I refuse to be outworked… whenever you call, I’m available.”
On Popcorn Remix’s purpose
“We want to remix popcorn… make it unlike anything you’ve ever seen before.”
On competition
“When you're going against a giant, you gotta have something real… We had a rocket launcher.”
On their breakthrough moment
“We grossed $1.5 million in three years… from popcorn. I knew we had something.”
On celebrity validation
“When Whoopi sent the picture… and then the White House… that was it.”
On entrepreneurship
“Dreams don’t expire. How you start is not how you finish.”
On community fundraising
“It’s one thing to ask for something. It’s another to give something back.”
#SHMS #STRAW #BEST
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Hosts & Guests
No transcript available for this episode.
