Brand Rivalries and Marketing Misfires

Welcome to Episode 122 of The Numbers Game. In this episode, we take a close look at the launch of Zuckerberg's new social media platform, Threads, and consider its potential impact on its rival Twitter. We also take a look into the world of marketing mishaps, recounting the notorious Pepsi advertising campaign that offered a Harrier jet in exchange for Pepsi points.

On this episode, we discuss:

• The successful launch of Zuckerberg's social media platform, Threads
• Potential impact of Threads on existing platforms like Twitter
• The story behind Pepsi's infamous Harrier jet campaign and its resulting legal battle
• Importance of clear disclaimers in advertising
• Importance of finding unique selling points in business
• The significance of protecting intellectual property

Check out the free resources from Inovayt here.

Send us an email: [email protected]

The Numbers Game is brought to you by Future Advisory & Inovayt.

Hosts:
Nick Reilly
Jason Robinson
Martin Vidakovic

This podcast is produced by VIDPOD.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.