Brent Beshore - Adventures in Permanent Equity - [Joys of Compounding, EP. 34]

Our teacher today is Brent Beshore, founder and CEO of Permanent Equity, a firm that backs family-owned businesses across North America with no intention of ever selling. As we explore what it means to build enduring companies and live a meaningful life, we turn to Brent’s unconventional path – one that challenges the core assumptions of modern private equity and the incentives that shape it. Brent shares how his background in liberal arts and early experiences with success led him to question the traditional models of achievement, wealth, and performance. He describes why he rejected the “buy, lever, and flip” playbook in favor of permanent ownership, and how designing the right incentives can protect against short-term thinking and misaligned behavior. This special session explores Brent’s journey from studying poverty and politics to building a different kind of investment firm, alongside deeper reflections on faith, introspection, relationships, and the pursuit of the good life. Please enjoy class with Brent Beshore. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- Become a Colossus member to get our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe at ⁠colossus.com/subscribe⁠. ----- This episode is brought to you by https://www.portraitanalytics.ai/ - your centralized resource for AI-powered idea generation, thesis monitoring, and personalized report building. Built by buy-side investors, for investment professionals. We work in the background, helping surface stock ideas and thesis signposts to help you monetize every insight. In short, we help you understand the story behind the stock chart, and get to "go, or no-go" 10x faster than before. Sign-up for a free trial today at https://www.portraitresearch.com ----- This episode is brought to you by Eight Sleep — the Pod is a smart mattress cover designed to improve sleep by automatically cooling or heating your bed throughout the night. Built on the science that your body needs to cool down to reach deep sleep, it tracks your sleep and adjusts in real time to help you get better rest, recovery, and overall sleep quality. No wearables required. Use the code JOYS at https://www.eightsleep.com/joys for up to $350 off the Pod 5. ----- Joys of Compounding is a property of Pine Grove Studios in collaboration with Colossus, LLC. For more episodes of Joys of Compounding, visit⁠ colossus.com/episodes⁠.  Editing and post-production work for this episode was provided by The Podcast Consultant (⁠https://thepodcastconsultant.com⁠). Follow us on Twitter: ⁠@Buhrman_Rick⁠  | ⁠@PaulBuser⁠ | ⁠@colossusmag Timestamps (00:00:00) Welcome to Joys of Compounding (00:04:22) Washington & Lee and Finding Mentor Harlan Beckley (00:07:27) Liberal Arts Education in the AI Era (00:09:23) Why Brent Writes and Communicates Online (00:11:40) Being the Same Person Everywhere (00:15:29) Starting the 2025 Letter (00:16:46) Performance Culture and Almost Losing It All (00:18:23) God's Love vs. Performing for Approval (00:21:25) Building Permanent Equity (00:24:54) What is the Good Life? (00:26:56) Joy in Relationships Over Circumstances (00:29:43) Peace, Wholeness, and Lou Holtz on Happiness (00:32:28) Vacation Misery and the Performance Trap (00:34:58) Introspection vs. Rumination (00:37:51) Peter Kaufman's Influence and Compounding Ideas (00:42:31) Studying the Investment Greats (00:55:49) The Notre Dame Meeting That Changed Everything (00:59:36) Self-Education Through Reading and Study (01:09:39) Fee Structure: 2% vs. Performance-Based Incentives (01:13:16) Never Be a Forced Buyer or Seller (01:16:01) Building Your Own Investment Mosaic (01:19:15) Standing Out vs. Becoming a Commodity (01:21:09) AI Transformation in the Last 18 Months (01:24:14) Technology, Inequality, and Human Flourishing (01:28:26) Change Management and Upskilling Teams (01:31:34) Building Community at Main Street Summit (01:37:08) Tennis: From Childhood to Identity Transformation (01:42:40) Closing Reflections on Friendship