BTS Concert Boosts El Paso Economy

El Paso's gearing up for a massive BTS concert at the Sun Bowl, with crews building the stage non-stop.

This K-pop powerhouse event is set to draw huge crowds, pumping serious cash into the local economy, just like past big shows.

County leaders expect an impact similar to Coldplay's $8 million boost from a few years back.

Fans will hit restaurants, shops, and spots around Newteps campus, especially along Mesa Street.

Local businesses are all in, doubling inventory, hiring extra hands, and even opening on off days.

Managers say lines will snake outdoors, turning this into prime time for revenue.

Some spots are leaning into the BTS vibe with custom merch, like stickers and tote bags, plus themed eats, such as cheesy K-pop ramen loaded with kimchi, and pork.

Sales are already up 20% at places like bubble tea joints.

Traffic and parking will jam a bat over the weekend as out of towners flood in, but everyone's hyped for the chaos and the payday that follows.

That wraps El Paso news today, brought to you with AI.