Build Your Network 2/7: Your Network Is an Asset and How Not to Lose Its Value

In this Build Your Network series we've been building the case that networking isn't a transaction, rather it's an investment. 

Last episode we covered why most networking fails before it starts. 

Today we're digging deeper on the investment idea and what it means to treat your network as a real asset, and what happens when you don't.

BUILD YOUR NETWORK SERIES WORKBOOK DOWNLOAD LINK

• Build Your Network Series Workbook
  https://edge.ck.page/e2fc7eb5b1

STUDY CITATIONS

1. Seibert, S.E., Kraimer, M.L., & Liden, R.C. (2001). "A Social Capital Theory of Career Success." Academy of Management Journal, 44(2), 219–237. https://doi.org/10.2307/3069452
2. Nour, D. (2008). Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success. Wiley.

ABOUT THE BUILD YOUR NETWORK SERIES

Most people think networking means collecting contacts. It doesn't. This seven-part series breaks down what it actually takes to build a personal and professional network that compounds over time, a network that opens doors, creates opportunities, shows up for you when it matters most and overall gives you an edge to being successful.

Built on the framework from David Nour's Relationship Economics and supported by research from Adam Grant, Mark Granovetter, and Robert Cialdini, along with my two decades of successes and failures building a network, the series covers everything from why traditional networking fails to how to identify the handful of people who can genuinely change your trajectory.

Whether you're early in your career or decades in, the principles are the same: relationships are one of your largest assets. How you invest in them determines the return.

The Build Your Network series is 7 episodes plus a BONUS episode that runs from episode 231 to 238 here on the Productivity Podcast.

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