Build Your Network 5/7: The Four Ways to Invest in Your Network That Pay Off

In this series we've covered why networking fails, how to treat your network as an asset, the three types of relationships you need, and what separates investors from takers. 

Today we're getting specific about what you're depositing into your key relationships, the four ways to invest in your network that pay off, why it works, and what twenty years of consistent deposits looks like.

BUILD YOUR NETWORK SERIES WORKBOOK DOWNLOAD LINK

• Build Your Network Series Workbook
  https://edge.ck.page/e2fc7eb5b1
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STUDY CITATIONS

Cialdini, R.B. (1984). Influence: The Psychology of Persuasion. Harper Business. Reciprocity principle supported by peer-reviewed research including Cialdini et al. (1975), Journal of Personality and Social Psychology, 31(2), 206–215.

Nour, D. (2008). Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success. Wiley.

ABOUT THE BUILD YOUR NETWORK SERIES

Most people think networking means collecting contacts. It doesn't. This seven-part series breaks down what it actually takes to build a personal and professional network that compounds over time, a network that opens doors, creates opportunities, shows up for you when it matters most and overall gives you an edge to being successful.

Built on the framework from David Nour's Relationship Economics and supported by research from Adam Grant, Mark Granovetter, and Robert Cialdini, along with my two decades of successes and failures building a network, the series covers everything from why traditional networking fails to how to identify the handful of people who can genuinely change your trajectory.

Whether you're early in your career or decades in, the principles are the same: relationships are one of your largest assets. How you invest in them determines the return.

The Build Your Network series is 7 episodes plus a BONUS episode that runs from episode 231 to 238 here on the Productivity Podcast.

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