Building a Brand (Part II): The Magic of Music

How can a piece of music be the expression of financial products?

How can a piece of music exemplify how much finance is changing and capture how people are investing in everything from startups to sports cards to art to dinosaur heads?

How can a piece of music express how Alts are Going Mainstream?

Lenny Skolnik (aka Yung Spielburg) worked his magic and figured out how to do it.

Lenny is a prolific music producer. He has produced music that has touched and inspired millions of listeners around the world. He’s worked on Grammy winning and Recording Industry Association of America certified platinum records. He’s worked with prolific musicians and creators in the US and abroad. He works closely with Japanese music icon, actor, and philanthropist Miyavi, where they’ve teamed up to produce and co-write five full-length albums together. And, more recently, you may know Lenny for creating the music theme song for the All-In Podcast, the podcast with Jason Calacanis, Chamath Palihapitiya, David Sacks, and Dave Friedburg, that has captured the ears of many.

Mike Gelb from The Consumer VC recommended that we talk with Lenny about creating the podcast music for our podcast (thanks Mike!). And boy, are we glad we did!

We had a blast working with Lenny. His attention to detail and desire to understand the meaning behind why we have created Alt Goes Mainstream came to life in his work. He read our blog posts. He listened intently. And, like a wizard, he concocted a brilliant podcast intro for us.

So, without further ado, here’s the new music for the Alt Goes Mainstream podcast. We love it – and we dare you to listen and not start singing along because “we’re going mainstream!”

Thank you Lenny for bringing Alt Goes Mainstream to life! You can check out more of Lenny’s great work on Spotify here.

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