Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.

Chelsea and Dave cover:

• How leveraging internal and cross-functional knowledge can create a content goldmine
• Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
• Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords

Timestamps

• (00:00) - - Intro to Chelsea
• (01:18) - - Merging Brand and Keyword-Driven Content
• (01:19) - - Aligning Brand and Content Strategy with Your Goals
• (01:26) - - New Content Channels for B2B
• (01:30) - - How to Measure Content Engagement
• (01:52) - - LinkedIn for B2B
• (01:56) - - Chelsea’s Experience at Chili Piper
• (02:01) - - Improving Content for Podcasts
• (02:06) - - Driving Website Traffic Through Brand Content Strategy
• (02:06) - - Skyscraper SEO Content Strategy
• (02:14) - - How to Craft a Brand Strategy
• (02:15) - - How to Grow Using Gated Content
• (02:17) - - How to Maximize Search Impact

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