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Building a Global Brand | PodSearch.io
business
Building a Global Brand
The HBR Channel
·
Feb 13, 2013
·
2:40
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About this Episode
Expanding a brand into new countries takes careful planning. These five tips can help you take your brand global by leveraging its power while also accommodating local realities in the new markets you’ve targeted.
Hosts & Guests
Harvard Business Review
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