Building a Loyal Audience and Moving Online | Genecia Alluora from Soul Rich Woman

Today’s episode features Genecia who is the creator of Soul Rich Woman.

Genecia’s main goal is to empower women business owners to go from offline to online.

She’s proven this over her career with millions in revenue and is sharing that with the 200k+ members of Soul Rich Woman.

You won’t want to miss all her advice, especially around the love of F words.

Listen, learn, and let us know what you think about this awesome episode.

Episode Summary

Genecia’s Background

At 18 she started with a simple thought of making more in a single hour
She was going to school, working, and teaching as a yoga/dance instructor
So she decided to build a group of instructors were she made a commission off them
Genecia attributes her success to resourcefulness and the people she surrounded herself with
After college, she entered a traditional job in a hospital helping children with learning issues
She realized that she was making way less in a 9-5 than working for herself in college
Then she transitioned to consulting

Offline to Online

In 2013 she transitioned from working offline to online
She made $100k in 3 months
And $1 Million within a year
Then she invested in a cafe retail chain

Helping other Women go Online

The group started just as “Webinar Wednesdays”
And in the beginning, there was no traffic
But she stuck with it and started advertising on Facebook
In the group, she helps instill a growth mindset
The group she started is called “Soul Rich Woman”
The group is over 200k strong!
She talks about women who love “F words”
- Fabulous, freedom, financial independence, family
This education and community is available as an annual or monthly service
Genecia also really focuses on marketing and helping businesses get repeat business

Where to focus first

She says to work on your business, not in your business
This means outsourcing tedious work so you can focus on growth
Stay on top of trends
Love the customers first and then create what is good for them
Genecia walks us through a case study of a fitness instructor going online

Key Takeaways

Get Sticky: Genecia talks about retaining customers by always providing value, this makes them come back for more, aka sticky
Leverage the internet: The internet is a force multiplier for not only finding customers but also to augment with employees

Call to Action

Grab $50 and outsource something that is draining you of your time so you can be more productive in areas that really matter

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