Building a Resilient Specialty Paper Business in a World of Tariffs and Change

Sometimes the most essential innovations are the ones you never see. In this episode, Cindy White, President and CEO of Channeled Resources Group, takes us inside the surprising world of release liners – the unsung heroes behind labels, bandages, and packaging.

Cindy shares how the company evolved from traditional recycling to innovative manufacturing, all while championing sustainability and navigating the challenges of tariffs and global trade. You’ll also hear insights on leading a multi-generational family business, adapting to supply chain turbulence, and building a culture of continuous learning.

And if you’ve ever received a package at your door, you’re already part of this story.

In this episode, we explore: 

(00:00) Wisconsin’s specialty paper industry insights

(04:22) Label blanks diversification success

(09:00) Environmental leadership in the label industry

(11:20) Challenges and success in family business

(15:51) Tariff uncertainty amid trade agreement

(18:52) Navigating tariffs in global markets

(21:05) Networking boosts business knowledge

(21:51) Cindy’s top success lessons

Links mentioned in this episode:

Cindy welcomes you to reach out to her!

Contact Channeled Resource Group

Connect with Cindy White on LinkedIn