Building Personalised Product Experiences | Varun Ghatge (Head of Product, BBC)

Varun Ghatge is Head of Product at the BBC, with a focus on cross-product personalisation and recommendation for all BBC brands.

In today's episode:

• Varun's journey into Product

• Key elements of building personalised product experiences

• The challenges in implementing recommendation features

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Varun's contact info:

• LinkedIn: https://www.linkedin.com/in/varun-ghatge/

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast

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In this episode, we cover:

(00:00) Preview

(01:00) Introduction

(01:37) Varun's journey into Product Management

(02:38) Definitions of personalisation

(04:10) Key elements in recommendation models for PMs.

(07:40) Avoiding negatively impacting your metrics

(09:46) How to improve your product sense

(13:10) Best practices for personalisation in products

(23:40) Where to start in building recommendation features

(31:24) How to best use your data

(32:59) Challenges of maintaining data and algorithms 

(37:44) Unintended impacts in personalisation features

(39:22) Building vs buying

(41:38) Key takeaways

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