Building the FritoLay of Real Food | Co-Founder and CEO of Ancient Crunch Steven Rofrano

Elevator no. 178: Steven Rofrano is the Co-Founder and CEO of Ancient Crunch. Steven and his team are building the FritoLay of real food focused on developing classic snacks "how they are supposed to be". Their products consist of no seed oils, fully organic ingredients, and are traditionally prepared. 

Their first product MASA Chips launched in July '22 and reset the tallow-fried snack industry. Made with just organic corn, grass-fed tallow, and sea salt, MASA is the tortilla chip, perfected.

Steven and his team remain committed to growing Ancient Crunch. Their newest product Vandy crisps which they deem "the potato chip perfected” are available now.  

02:08 - Stephen's Background and Transition to Food Industry
05:19 - The Influence of Childhood Food Experiences
10:21 - The Decline of American Food Quality
18:21 - The Importance of Knowing Where Food Comes From
23:24 - Building the Frito-Lay of Real Food
36:11 - Making Healthy Food Accessible
43:23 - Stephen's Mental Motto