Buyer Psychology: Game-Changing Concepts to Build AUTHORITY and Get People to Buy What You Sell with Legend Katelyn Bourgoin

How Can I help you? In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world. They delve into Katelyn's tough but life-changing journey of  building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential. The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more. Episode Breakdown: 03:12 How Katelyn ended up killing her startup 07:07 The crazy surprises that came afterward 13:53 The birth and evolution of Customer Camp 18:27 How ‘Why We Buy’ became the business 23:33 Jobs to be done and other customer insights that shaped Why We Buy 27:36 Using behavioral science to influence others (including toddlers) 31:07 The difference between influence and attention 33:05 The hard choice behind building authority and becoming influential 37:32 How to become Unignorable 43:11 The role of reactance, envy, and mimetic desire in our choices 49:04 The 7 F's of attention and other techniques for building influence 59:02 Why shortcuts sabotage your influence 1:04:21 Wallet-opening words and numbers  1:08:19 The 80/20 of influencing buyers 1:09:51 A letter to Katelyn Bourgoin’s younger self From Our Guest: Website LinkedIn X Join over 63,353 marketing geeks in the Why We Buy Newsletter. Get the book, Wallet-Opening Words. Check out Katelyn's blog post about killing her startup. Participate in Katelyn's Pre-selling with Pre-suasion email challenge. Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.