Calling Your Sphere and Asking for Business and Referrals

One of the simplest yet most powerful lead generation strategies in real estate is also the one most often overlooked: calling the people you already know. In this session, we focused on reconnecting with your sphere of influence such as friends, family, past colleagues, and community contacts to strengthen relationships and open the door to referrals.

We introduced the “Ford Sandwich” method using F.O.R.D. (Family, Occupation, Recreation, Dreams) to begin and end conversations on a personal note while naturally weaving in real estate questions in the middle. This approach makes your calls authentic, conversational, and effective at uncovering opportunities that might otherwise be missed.

The key takeaway is that your sphere wants to hear from you. When you show up as a resource not just for them but for the people they know you create trust, expand your reach, and plant the seeds for future business. Consistency, curiosity, and care are what turn simple check-ins into long term success.

Special thanks to Ask Broker Dan for contributing valuable insights toward the end of today’s practice.

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This content is for educational purposes only and does not guarantee specific outcomes. Always follow all federal and state Do Not Call rules. Check the Do Not Call Registry and your local guidelines before making outreach calls. We also recommend seeking guidance from your broker and advisors.

Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently of any real estate brokerage. The goal is to provide you with what we believe are valuable insights, practical tools, and actionable information to help you grow your practice.

Results may vary.

Music by Coma-Media from Pi...