Can Nuance On Raw Milk Boost Vaccine Uptake? A Conversation On Data & Messaging w Emily Oster

We’ve heard it—and you’ve probably heard it too: critics of public health say the way health advice is delivered is a big part of why trust is plummeting. The critique goes like this: experts and institutions often take complicated, nuanced data and present it as all-knowing, black-and-white rules—“Vaccines are safe,” “Raw milk is bad,” “Fluoride in drinking water is essential.”

But too often, the public hears little explanation, context, or nuance—rarely an acknowledgment of what isn’t known, in the rush to declare what is. And when every message feels equally urgent, it’s hard to know what really matters most.

Is presenting complicated data with simple, unflinching certainty the best way to help people make healthy choices? In a busy world, does simplifying at the expense of nuance lead to better health—or to eroded trust? And how is public health’s mandate—to speak to the whole community, including large percentages of people who lack regular access to health professionals—different from the personalized advice of a one-on-one doctor’s visit?

In 2025, with endless information and competing voices, how must public health communication evolve to meet the times?

Today on Why Should I Trust You?, we’re joined by Emily Oster—economist, professor, health-data expert, best-selling parenting author, and founder of ParentData.org. We talk health, data, and how to communicate honestly about risk and benefit. Could a new approach to health guidance be the key to rebuilding trust? 

Hosts:

Brinda Adhikari

Tom Johnson

Maggie Bartlett

Dr. Mark Abdelmalek

Guest:

Emily Oster, author, economist, founder ParentData (www.parentdata.org)

Books: Expecting Better; The Family Firm; Crib Sheet

Resources:

Emily Oster: There's a Better Way to Talk About Fluoride, Vaccines and Raw Milk

https://www.nytimes.com/2024/11/13/opinion/vaccines-fluoride-raw-milk.html

Emily Oster: Let's Declare a Pandemic Amnesty

https://www.theatlantic.com/ideas/archive/2022/10/covid-response-forgiveness/671879/

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