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Building software is supposed to take years of coding, endless stress, and a long grind to profitability. Omar wanted to test that belief. After a decade running WebinarNinja, he set out to answer one bold question: can you build a real SaaS product in just 7 days using nothing but AI?
In this episode, Omar shares his experiment to create a fully functional, ready‑to‑sell app powered entirely by AI. This is a very special kind of episode. You’ll get to follow along as the process unfolded day by day, something that’s never been done before on the show. Omar walks through the planning, the tools he used, the testing, and the problems he ran into along the way. You’ll hear what worked, what didn’t, and why clarity and focus matter more than speed. It’s an inside look at an experiment designed to give you both inspiration and practical takeaways.
Hit play at the top of the page and experience Omar’s 7‑day AI SaaS experiment. The lessons inside could reshape how you think about building your next software idea.
MBA2749 Can You Build A Profitable SaaS In 7 Days With Just AI? My Experiment With Proof!
See Nicky AI in action - watch the demo on YouTube now!
Guest Collaborator
Chris Ashby - Telescope.design
Founder of Telescope, guiding AI‑driven startups with impactful design and strategy.
Tools Mentioned
Watch the episodes on YouTube: https://lm.fm/GgRPPHi
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I spent 10 years of my life building, scaling, and eventually selling my software business
who had been our ninja.
And to be honest, it was an absolute battle all 10 years.
But I wanted to test myself.
I wanted to see if I can do it again.
If I can build a software that really rivals the industry leaders.
But I wanted to do it this time only using AI and one more thing.
I wanted to do it in just seven days.
I'm talking about a fully functional, fully deployed, ready to take me with SAP.
I have to ask a question, is this even possible?
This episode is about building with AI, and we're going to get into that.
But it's really about, can you build something under constraints?
Can you do it under a ridiculous timeline?
And maybe you can.
I'm going to share with you exactly what I went through day by day for seven days so
that you can fall all along.
Welcome back to the $100 MBA show.
I'm your host Omar Zenhome where I deliver practical business lessons three times a week
Monday, Wednesday, and Friday to help you start, grow, and scale your business.
If this show has helped in any way, it would be amazing if you could drop us a
quick review on whatever app you're using to listen to this podcast right now.
It helps me and my team bring new episodes every week.
And more importantly, more entrepreneurs will be able to discover our podcast so
you can help someone else start their journey.
Thanks so much.
With this new wave of AI, you can pretty much build anything that you imagine.
There's no shortage of ideas.
You can go down rabbit holes.
It could get really complex and overwhelming.
But as someone who's built and sold a software business before, I'm going to share with
you what you should do and what you shouldn't do if you're thinking about doing this yourself.
First things first, I had to work out, what am I going to build?
What is this app going to do?
So I decided to build an app for creators that want to sell their courses,
want to sell their products or coaching easily and not in a clunky, complex way.
I decided to call it Nikki after my co-founder and wife Nicole.
So the goal is to make sure number one, the product actually does what it says is going
to do.
But number two, that it's an easy to use app that customers can get set up and running
and sell their products in minutes.
Our first step was to build out a plan.
I knew that if I was going to pull this off, I'm going to need some help.
So I called about a friend of mine, Chris Ashby, who's the best in the game when it comes
to building with AI.
So Chris, I'm so happy that I got to sit down with you.
Is it possible to build a SaaS product in seven days that's ready to be sold to customers?
Yeah, 100% doable.
And I think this is like a huge opportunity in the application layer for AI is building
apps that have agents built into them.
And you've seen the success of apps like Cursor, like the web browser, DIA from the browser
group.
I think it's a really good idea.
It's got a lot of potential and it's got an agent built into it as well.
So that's great.
So we built a plan for each day.
This is where we ended up.
So in day one, we're setting up and creating the foundations of the app.
That means we're setting up the project with leap, which is the software I used and making
sure that we integrate with OpenAI's API.
Day two, this is all about user flows.
We want to know what the user is going to experience when they're using the app.
Day three, we're going to work on the AI sales page generator.
Day four, we're building the AI pricing engine.
One of the features in the app is that you can upload your product and then the AI in
the product is going to tell you how you should price your product.
Day five, UI and polish.
Day six, we're going to test payments and we're going to make sure that we can onboard
our customers.
Day seven, the glorious day where we ship our product and demo it to make sure it all
works.
Sounds good in theory, but this is what actually happened.
So day one didn't go as bland.
I was blown away by how powerful AI was.
This is like my first full day trying to build a product with AI and what took me three
or four hours of work would have taken a developer like a month to build what I built in
three or four hours.
I accomplished way more than I was expecting.
The only thing I didn't get done was the branding at this point, but I got done pretty
much all the bare bones of building an app, like being able to have logins, like authentication,
be able to take payments.
So I can charge customers.
I even had some of the basic database schemes built up and being able to create a product.
So I had a lot done in just one day.
So this is what I learned in day one.
I learned that you need to treat AI like a highly skilled developer and through my experience
of building and growing webinar in India, one of the things I learned is you need to give
proper instructions so you need to know what you want so that you can tell the engineer
and in this case AI what you wanted to build.
On day two, I decided to step away from the computer and focus on the user experience.
I wanted to make sure that we had a seamless user flow from the moment the user signs
up to they get a win out of the product, meaning they get what they signed up for.
And in my case with Nikki, they want to be able to create and sell a product as fast
as possible, even like Netflix, for example, and you sign up and you create an account.
The first thing they do is they ask you what kind of moves you like to watch it so that
they can curate some suggestions so that you can have a great experience.
You can do this yourself.
You have two options.
You can go classic and just use paper and pen or you can do what I did.
I used my iPad and I drew out each flow.
So each step I wanted to make sure is clear and mapped out.
And then when I was done with each flow, I just screenshot it and I uploaded it to the
AI building app like leap, for example, so that the actual AI knows what you're building.
It has a blueprint of the build.
Let me give you a quick rundown of my tech stack, the tools that I use to build my software.
First thing was leap.new.
This is like lovable sort of like a geeky version of lovable so that you can create apps
using AI.
The next thing is GitHub.
GitHub is a code repository.
This is a technical term, but basically your code has to live somewhere on the internet
so that the world can access it when you're running your app.
The next thing that I use is Stripe and Stripe is a payment processor.
If you can't collect payments, you know how I'm a business.
So you have to be able to take money from your customers pocket to your pocket.
Another tool I use is called cursor and it's like a secondary coding tool that would allow
me to fix any bugs that I saw in leap.
I also use OpenAI's API, by the way, OpenAI is the company that creates chat GBT.
And I use basically their software or their code so that I can create my own AI features
in my app.
So for example, if I wanted my software to use the power of AI to create copy for a sales
page, I don't need to create that AI magic.
I can just borrow the magic that OpenAI I already created through their API.
The next tool is one of my favorite tools of all time.
It's called Whisper Flow and basically it allows me to just talk instead of type.
And you can use it on your phone, you can use it on your laptop, you can use it on your
computer.
And it allowed me to quickly prompt the AI without having to type and make typos and all
that kind of stuff.
It's super simple and super easy to use.
Two more tools.
One is called MUX, which is a video hosting tool.
And the last tool is actually chat GBT.
Now it's funny to hear me say this, but chat GBT is one of the best co-pilots when you're
building an app because you can actually ask chat to build the prompts for you that you
want to put into your AI building tool like leap or level or whatever you're using.
I was having a lot of problems in day three as I was developing and building the app using
leap.new.
Now leap is a great tool and it does a lot of things well, but I was getting on a bugs
and these bugs were not easy to fix.
It was almost like it was building on bad code.
I really felt frustrated because I started to first feel like I'm not going to hit this
deadline.
I'm not going to be able to build this in seven days.
I thought to myself, do I need to start from scratch again?
Do I need to start using something else to make this possible?
And I had that feeling of some cost like, oh man, did I just waste two days of my life
and am I behind by two days?
But app breakfast, I sat down and I decided, no, I can't think this way.
I got to pull this off and build a strong app.
So I decided to switch apps.
I started using a software called Windsurf.
It's basically like a code editor using the power of AI.
So it's a lot more flexible, a lot more powerful.
Yes, I still had bugs, but the bugs were fixable and I was able to get over those hurdles.
When you're building any app, you're going to have bugs.
There's no doubt about it.
But the question is, is that are you going to be able to fix those bugs fast enough to
keep your momentum going?
The biggest lesson of day three was not to worry about the past, not to worry about your
sunk cost and to just admit to yourself that, hey, I need to do this all over again.
I need to build from scratch, but I need to do it right.
As I wrapped up day three, I was a bit behind, but that's okay.
I kept moving forward.
Day four, I was tired.
I was frustrated.
I felt like I was really working against time.
I was making up for lost time and I didn't know if this was really going to work out or
if I was actually going to pull this off.
I had a little bit of a glimmer of a hope because Winstuff was working better and I was able
to make some progress faster progress than I was doing before.
After a nice break and I jumped back onto the computer in the evening, I started to realize
that this actually could be possible.
I was making progress.
I was building the app out.
The features are starting to flush out and I really started seeing a functional app
on the horizon.
I started to feel pumped.
Sometimes you're going to hit some brick walls and it's going to get frustrated and you
can really start to lose hope.
When you step away for a moment, you get perspective and you start feeling reenergized
to get back into it.
This got me asking a big question.
Do I want to do this long term?
Do you all want to build this app and sell it for the next 10 years?
On day five, I really focused on the UX and the UI.
That's user experience and user interface.
This only works if your app actually works.
You need to make sure that your product does what it promises to do.
Once you have that nailed, you can then focus on how does the customer experience the product?
Are they able to use your product without any instruction manual?
They're able to know what the next step is intuitively.
This is where I really focused on in day five to make sure that each step is super clear.
On day six, I had one goal.
See if I could break this product.
If I can get the product to cough up an error or some sort of bug, and if it didn't,
I was successful.
That entailed making sure that I can sign up.
I can make sure that the customer's onboarded properly, but also that I can charge properly.
Now I need to charge the customer.
That's one form of payment, but then the customer also needs to charge their customer because
they're selling products and services through the app.
So as you can see, it's complex and that's why it's so important to test.
Quick tip would come to testing.
When you test your product, make sure that you test in different ways.
Don't just repeat the same steps over and over.
Maybe skip a step, maybe change the order of what you do in each step because you might
find the software will cough up an error when you do something a little bit different.
So you're really trying to break your product, really trying to almost hack it to make sure
it doesn't fail under any conditions in 24 hours as planning to go live.
And I wasn't 100% sure it was going to work.
Day 7.
The big reveal was I able to pull this off.
I'm happy to say after 7 days, I was able to build an app that rivals some of the biggest
players in the game.
That's great and I'm happy and I'm proud.
But I want to share with you how I was able to make this happen.
And it really is just one word.
Focus.
I was able to focus for hours on end certain pockets of the day.
So I spent three or four hours in deep work with no distractions.
I'm talking about notifications off earphones on.
So for each day, I had one core goal.
And I wanted to make sure that each day didn't go by without me taking that box.
And because of that, after the seven days are up, I had a fully functioning app that
was amazing.
I came with to show you.
Now if you're listening to this episode right now, this next part is
best viewed on YouTube where I walk you through a demo of the app that I built Nicky over
the seven days of the experiment.
You're going to absolutely love it.
If you want to check it out, head on over to YouTube, the link is in the description
or you're going to want zero zero MBA done at slash YouTube.
But for now, here's what happened and my final takeaways from this experiment.
The question I keep getting asked is when can I buy Nicky?
What is it for sale?
And in order for me to answer that question, I got to share with you my three biggest takeaways
from the seven day challenge.
The first takeaway is AI is more powerful than I ever thought.
I mean, this is absolute insanity what AI can do.
The second takeaway is it's incredibly fun.
AI is magical.
It's like having a genie grant you wishes.
You just type in a prompt and tell it to build you something and it builds it.
So here's the thing.
Building a product is exciting.
It's a lot of fun.
But building a business is something completely different.
It's a lifestyle choice.
And I lived that lifestyle for a decade and I don't want to do that for the next 10
years again.
I want to go all in on media on our podcast on the YouTube channel and building great content
and less is for you.
Every opportunity has a cost.
Everything in life has a cost.
So you got to ask yourself, are you willing to pay that cost?
Are you willing to dedicate the next decade of your life building a great business?
Because that's what's going to take.
So as good as Nicky is as an app, I'm not selling it.
Damn, it was a lot of fun to build.
This whole experiment taught me so much about AI, but it also taught me about myself.
You know, we answered the question, can you build this app we're using AI in seven days?
But the question that you need to answer is, should you?
Maybe the answer is yes for you, but it's a question that you need to answer.
I had a lot of fun during this seven day experiment.
If you want me to do another one on something else, let me know in the comments.
Next you're turning into this special episode of the $100 MBA show.
Now this was a different kind of episode, but I hope it was valuable.
As I said, you can check out the demo of the Nicky app by going to our YouTube channel
and jumping ahead to see the fruits of my labor during this seven day experiment.
I would love to hear your thoughts.
Why don't you go over there now, comment on that video, tell me what you think of how
the experiment went and what you think of the app, Nicky, that I built.
We'd love to hear from you.
If you found today's episode helpful and you want more practical business lessons to help
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