Cassandra Worthy: You can Get Bitter, or You can Get Better. You Decide.

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Cassandra Worthy is a global keynote speaker, author and consultant who is the CEO and optimistic mind behind Change Enthusiasm. Her three-step method of “Signal. Opportunity. Choice.” provides a blueprint for organizations in transition as they help their employees accept inevitable changes by embracing what she calls the growth mindset. What distinguishes Cassandra’s approach is that a significant part of her pedagogy is based upon the acknowledgment and leveraging of the employees’ emotions in this change process. As a scientist and chemical engineer, she views emotions as the fuel to support or sabotage change. The more an organization can get right with the emotions of their employees, the better chance they have of successfully launching the new path forward. 

She also views change as an opportunity for those who are on the receiving end of this complex change bargain (each individual employee) to take a stand for themselves and their future. Cassandra synthesizes it quite succinctly from advice she received when she herself was growing through a significant shift in her previous work life with Proctor & Gamble, “In this moment you can get better, or you can get bitter. And it’s your choice.” Better is moving towards the future. Bitter is embracing stagnation. The choice is always in our own hands.

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