Category Tractor Beam, Sucked Me Right In

Those categories that you love to spend in, those categories that suck you right in. What if you could increase your spending in that category by 50%? Jesse challenges you that you can in fact do this, by honing in on the things you love, and the things you don't. Spend less on the things you don't love -- not because you are cutting! -- but so that you can spend more on the things you love.

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