About this episode
It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal crown from General Mills.
But even as the two rivals slug it out for number one, they’re both facing a new reality: a market that’s losing its appetite for cereals as people abandon their breakfast bowls for grab-and-go morning meals of granola bars, bagels, and Egg McMuffins.
Get every episode summarized
Each time Business Wars (Ad Free) publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Business Wars (Ad Free)
Macy's vs Gimbels - Last Store Standing
Business Wars (Ad Free)
Dec 18, 201922:57pending
Macy’s vs Gimbels - Wartime Wagers
Business Wars (Ad Free)
Dec 15, 201922:47pending
Macy's vs Gimbels - Diversify or Die
Business Wars (Ad Free)
Dec 11, 201925:32pending
Macy’s vs Gimbels - Showdown Over Manhattan
Business Wars (Ad Free)
Dec 9, 201920:44pending