Change Will Never Be This Slow Again, with Matt Rampe

Change has never moved this fast, and accounting firms are feeling it everywhere: AI eating into bookkeeping and tax work, private equity reshaping ownership, generational splits over who's willing to adapt. Matt Rampe, a change management specialist at Rosenberg Associates, joins Randy on Episode 279 of The Unique CPA to break down why partnership structures built for consensus often become anchors when speed matters most. He argues real transformation happens person by person, through vulnerability and trust rather than mandates from the top. While in theory, smaller firms can pivot like speedboats while giants struggle to turn, Matt points out that larger firms have their own advantages too, but both agree that billable hours must give way to value, tax preparers must at least consider becoming advisors, and that it takes a bit more than just an edict from above on "modernizing the firm" to get partners and associates alike past "that sounds great, but I've got a day job."

Get the full show notes and more resources at TheUniqueCPA.com