ChatGPT for Agents: AI That Wins You Business

Episode Summary

If you’re still treating ChatGPT like a fancy search bar, you're missing the real opportunity. This week on Real Estate On Air Live, host Ian Wheatley sits down with Kathy Byrnes, host of Real Estate Riches, for a crash course in using ChatGPT as a business assistant, marketing engine, and idea machine.

Whether you’re a tech newbie or an AI early adopter, this episode walks through simple, no-fluff ways to integrate AI into your real estate business—fast. From writing listing copy and social content to crafting smarter follow-ups and building your brand voice, Kathy breaks it down with practical tips and zero overwhelm.

Plus: A fresh look at market headlines (cooling prices, climbing inventory, renter shifts), and of course, another round of Real Estate Confessions—featuring cinnamon candles, spaghetti kids, and a powder room emergency for the books.

What You’ll Learn in This Episode:

🤖 How to Talk to ChatGPT Like a Business Coach, Not a Search Bar (05:20)
📱 The Prompt Framework That Produces Better, Faster Results (10:09)
📩 How to Create a Persona (Like “Betty the Blogger”) to Speed Up Your Marketing (23:19)
⚠️ The Big Mistake Agents Make When Trusting ChatGPT’s Answers Blindly (24:10)
📈 How to Get 90% of Your Marketing Done Without a VA (or the Burnout) (25:18)

Episode Breakdown:

🎙️ Intro – AI Isn’t Here to Replace You. It’s Here to Assist You. (00:40)
📉 Housing Headlines – Price Growth Cools, Renter Shifts & Fed Rate Watch (01:49)
💡 Why Agents Need ChatGPT—Even if They're Not "Techy" (05:20)
🧠 How to Get Started If You’ve Never Used ChatGPT Before (08:02)
📚 Prompt Structure: The Who, What, How, and Source Request Method (10:09)
👤 Creating Custom Personas Like “Betty the Blogger” to Automate Your Copy (23:19)
🧪 Why You Should Always Ask GPT for Sources (24:10)
📊 Marketing Smarter: Bio Optimization + Platform-Specific Content (20:54)
📢 Top 5 AI Takeaways Recap (21:16)
😂 Real Estate Confessions – Powder Room Peril, Baby Monitor Spy & the Scent of Regret (27:18)

🔧 AI That Actually Helps You Close

Whether you’re writing your first prompt or customizing your own GPT, you’ll walk away from this episode ready to take real steps toward building an AI-supported business—without needing to “get techy”.

📲 Subscribe to Real Estate On Air Live
Available now on Apple Podcasts, Spotify, iHeart, and the KGCI mobile app (iPhone & Android).

🎇 Don’t Miss Friday Focus: AI Fireworks Edition
Join us July 4th for a powerhouse session featuring Carrie Soave, Phil Stringer, Kathy Byrnes, and more. We’re talking about real AI strategy—from lead gen and follow-up to systems that save hours a week.

😂 Got a Real Estate Confession?
DM us the word “confess” on Facebook or Instagram and your story might make it on air—anonymously, of course.