About this episode
Mark and Jesse reminisce about the early days of YNAB, and a conversation over lunch in which Mark gave Jesse (what he thought was) sage advice -- to raise prices. Genius right? Jesse recounts how they raised prices in the earliest incarnations of YNAB's product, from spreadsheets to software to software-as-a-service. He also candidly breaks down a price increase that was poorly communicated to the YNAB team and to customers, and which tarnished the brand for a time.
Meanwhile, Mark kicks around the idea of lowering prices in his business!
Mark Butler
The Money School: https://moneyschool.works
YNAB
Get every episode summarized
Each time Beginning Balance publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Beginning Balance
Stop Trusting Your Gut: Try The Constanza Protocol
Beginning Balance
Jesse Hires Mark, and the Inevitability of Change
Beginning Balance
Jesse Introduces Spendfulness
Beginning Balance
Distractions, Anxious Activity, and Finding Focus
Beginning Balance