Chemicals at 10% Over Cost is Actually a Thing : Talking Cash & Carry

Titan Immel doesn’t follow the traditional ag retail playbook—and that’s exactly why his businesses are growing.

In this episode, we sit down with the founder of AgHub Midwest and Ten Percent Ag to unpack how a 17-year-old seed dealer turned into a diversified ag entrepreneur serving tens of thousands of acres across the Midwest.

We dig into:

How Titan started selling seed while still in high school

Why he stepped away from farming to build an ag services business

The independent retailer model behind AgHub Midwest

How variable-rate prescriptions and precision tech drive value for farmers

Selling farm chemicals shipped direct to the farm at just 10% over cost

Scaling aerial application with helicopters and spray drones

The hiring challenges in rural ag—and why character matters more than resumes

Using consultants to break growth plateaus and plan for 2.5x expansion

Building multiple businesses simultaneously without losing focus

This episode is a real-world look at modern ag entrepreneurship, where technology, logistics, people, and margins all have to work together. Whether you’re a farmer, ag retailer, or someone thinking about starting something of your own, Titan’s story offers a blueprint for doing ag business differently—and sustainably.

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