Chloe Wix Of Spotify On Building An Ad Platform For The Future

In this Marketing Over Coffee:
Learn about big branding campaigns vs always on, ad tech, generative ads and more!

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Chloe is Spotify's Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising.

Starting at Digitas (past interview), and over to SnapChat

Transitioning from branding plays to self service ad platform

What's the Spotify ad platform made up of today?

The walled garden Ads Manager vs. the Spotify Ad Exchange for programmatic

Instream audio, instream video, and display ads

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AdTech for creators and their promotional goals

Switching from big launch to always on campaigns

What's on your radar for the next year as far as new technologies?

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