Chloe Wix Of Spotify On Building An Ad Platform For The Future

In this Marketing Over Coffee:
Learn about big branding campaigns vs always on, ad tech, generative ads and more!

Chloe is Spotify's Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising.

Starting at Digitas (past interview), and over to SnapChat

Transitioning from branding plays to self service ad platform

What's the Spotify ad platform made up of today?

The walled garden Ads Manager vs. the Spotify Ad Exchange for programmatic

Instream audio, instream video, and display ads

9:49 - 12:18 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today!

AdTech for creators and their promotional goals

Switching from big launch to always on campaigns

What's on your radar for the next year as far as new technologies?

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more!

The GenAI Audio Tool - creating the copy, selecting the voice

Listeners are more receptive if there's a background track

Diary of a CEO

The AI Ready Strategist course is now available!

Ask for more at Analytics for Marketers!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Our theme song is Mellow G by Fonkmasters