Chris Lendrum: Leading the leaders, running the NZRU

What truly turns a collection of talented individuals into a team that outperforms its parts? Chris Lendrum, GM of Professional Rugby and Performance at New Zealand Rugby, reframes culture with a striking idea: ten times eight can equal 60, 80, or 120 depending on the environment you build. From there, we unpack the daily leadership work that makes the “120” possible—where psychological safety meets accountability, and where connection fuels relentless standards.

We get practical about selection and development. Chris explains why technical skill is table stakes and how to hire for drive, openness, and alignment at scale. He shares how to assess worst‑day behavior, blend gut instinct with data, and use pointed questions to keep teams honest to their own plans. We also explore why AI will democratize tactical knowledge, raising the floor to “80,” but why only human leadership—storytelling, trust, and shared identity—elevates the ceiling.

The conversation turns to pressure, perspective, and joy. Chris describes the trap of living between anxiety and relief, and the habits that pull leaders back to gratitude: sleep, movement, fewer distractions, heads up and eyes out. We draw clear parallels between sport and business, and dig into strategy as a living practice—mapping how you win, making choices under constraints, and constantly refining as people and context change.

Finally, we celebrate the rise of women’s rugby as a different, joyful product with a new audience. Chris reveals why more than half of recent Women’s World Cup ticket buyers were new to professional rugby, and how to “commercialize joy” without losing its soul. The takeaway is simple and demanding: every new person makes a new group; leaders must evolve with it. If you care about building cultures that win and last, this conversation will sharpen your tools and widen your lens.

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